Mayor Mare

Mayor Mare, the mayor of Ponyville, is a tan Earth pony who first appears in Friendship is Magic, part 1. She is frequently depicted giving speeches.

Name
The name "Mayor Mare" is given on a trading card of her and Time Turner, and is used in the My Little Pony mobile game, Friendship is Magic comic book issue #4, and the chapter book Twilight Sparkle and the Crystal Heart Spell. On the show, she is simply addressed as "Mayor" in most episodes, as "Miss Mayor" by Applejack in Applebuck Season and by Twilight Sparkle in The Super Speedy Cider Squeezy 6000, and as "Madame Mayor" by Princess Luna in Luna Eclipsed. She is listed in the show's credits as "Mayor" in Magic Duel. She is called "Ms. Mayor Mare" and "Mayor Mare" in the book Twilight Sparkle and the Crystal Heart Spell.

Depiction in the series
Mayor Mare first appears in the first episode, giving a brief speech introducing Princess Celestia at the Summer Sun Celebration in Ponyville; Nightmare Moon appears in place of the princess, and when the story continues in the following episode, the Mayor commands Princess Celestia's Pegasus guards to seize Nightmare Moon, but the guards are unsuccessful.

Speech-making
The Mayor gives speeches throughout the series, three at special events and three more in rallies. Her rally speeches are for Applejack in Applebuck Season, Mare Do Well in The Mysterious Mare Do Well, and Applejack again in The Last Roundup; her special events speeches are for the Summer Sun Celebration mentioned above, for Nightmare Night in Luna Eclipsed, and for Winter Wrap Up in Winter Wrap Up. She becomes stressed when things do not go according to schedule later in the episode, and questions whether she should give another speech to alleviate the situation, though Twilight Sparkle steps in to help organize the ponies' activities.

In Luna Eclipsed the Mayor signals the beginning of the Nightmare Night festivities, donning a clown costume complete with a rainbow wig. In the spirit of the holiday night, she tries to sound scary, something Spike comments on disparagingly several times throughout the episode, claiming that the rainbow wig just ruins it for him. Like all of the other ponies, she is initially terrified at the reappearance of Princess Luna, for the latter had been previously known as "Nightmare Moon" prior to her redemption. However, after Twilight Sparkle helps Luna to let her fun side out and prove to the ponies that she's no longer one to fear, the Mayor and everyone else in Ponyville embrace the Princess.

In The Mysterious Mare Do Well, she announces "Ponyville's new hero" at the parade and is also the one who gives her the title of "Mare Do Well".

In the beginning of The Last Roundup, the Mayor has set up a stage for Applejack announcing her departure for the Equestrian Rodeo Competition in Canterlot, as well as emphasizing Applejack's generosity in giving away her supposed prize money to invest in repairs for Town Hall (which Derpy had accidentally damaged heavily). Before Applejack boards the train, the Mayor repeatedly reminds her to return with the prize money.

Other activities
In Suited For Success, The Best Night Ever, and A Friend in Deed, multiple copies of a pony with the same coat and mane colors as the Mayor are shown from overhead.

In Lesson Zero, the Mayor is one of the ponies who come under the effects of Twilight Sparkle's spell on Smarty Pants, and snatches the doll from Big McIntosh, causing all the ponies to chase her. When Princess Celestia removes the spell from everyone, she ends up fighting with Derpy and, after being embarrassed by her previous actions, walks away from the scene altogether.

In The Super Speedy Cider Squeezy 6000, the Mayor presides over the competition between Flim and Flam and the Apple family to see who would become the sole supplier of cider in Ponyville.

The Mayor makes a brief appearance at the beginning of Magical Mystery Cure. She is seen walking through Ponyville during the Morning in Ponyville song.

Mane color
Mayor Mare's mane color is gray in most episodes, but it appears partially pink in Ponyville Confidential. In the episode, the main ponies discuss the gossip column in the school newspaper, Foal Free Press. Pinkie Pie points to an article titled "Mayor, not naturally gray" and adds "The Mayor in a mane dyeing scandal", showing the picture in the paper of the Mayor with only the fringe of her mane gray while the rest is pink. Later in the episode the Mayor sheepishly picks up another edition of the paper from her doorstep, once again with partially gray and partially pink hair.

Other depictions
The voice actress of Spike and the Mayor, Cathy Weseluck, recalls that the character is only mentioned as "Mayor" in the show's scripts. The character is listed as "Mayor" in the credits of the episode Magic Duel and in an unused portion of the episode's script revealed by writer M.A. Larson.

The character was first named "Mayor Mare" on the trading cards unveiled in BronyCon 2012, sharing a card with Time Turner: he was said to be her official timekeeper. The cards were designed specifically with the Brony demographic of older fans in mind, and the writer-consultant for the set has said the consultants submitted "at least a dozen direct fandom nods".

My Little Pony mobile game description
The mayor of Ponyville is known for making speeches at the most special events.

Comics
In The Return of Queen Chrysalis Part IV, Spike says "Mayor Mare gave me a medal!"

Twilight Sparkle and the Crystal Heart Spell
The mayor makes a brief appearance in chapter 2 of the book Twilight Sparkle and the Crystal Heart Spell, "A Foal House". She is called "Mayor Mare" in the story's narration, and is referred to as "Ms. Mayor Mare" by a guard pony named Senior Mint.