Talk:Magical Mystery Cure/@comment-5065943-20130208212419/@comment-107.192.226.70-20130209025040

It means they've finished something, and are either changed MLP: FiM's IP, or coming up with an entirely new one. They also explicitly state it's directed towards teen and above girls (which usually means an older audience)... which could mean one of the following:

1) A minor change in the direction MLP: FiM is going, with a movie airing in the fall to enforce that change. Could have to do with a new toyline.

2) A major change in the direction MLP: FiM is going, which a movie airing in the fall to enforce that change. Would probably have to do with a new toyline.

orrrrr

3) A newer, more mature (hopefully not Bratz-ish) G4.5 airing cocurrently with FiM, which is  directed towards older girls. Would probably have to do with a new toyline.

Either way, it most likely has to do with a toyline.