Talk:Episodes, films, and shorts/@comment-31.51.67.108-20121209013925/@comment-4891854-20121211110006

MLP isn't Hasbro's biggest cash cow, not by a long shot. It's the toy sales. In fact the whole reason MLP: FiM was created was to boost pony toy sales. In that it has succeeded.

As far as I can figure it out, the reason S03 is only half length is because making new animation is extremely expensive. It is very labor intensive work. Hasbro has probably figured, they'll make more money by making half a season and a comic series and filling the spring time with reruns (+comix). This should keep childrens' attention, so they'll want more pony toys.

Also, for that same reason, I fear that S03 will be the last one. Hasbro'll just keep on doing reruns, until the children will simply get bored of pony toy lines. Then wait a few years and relaunch.