Bronies

"Brony" is a term used to refer to fans outside of the target demographic of My Little Pony Friendship is Magic.

Several television news programmes and magazines have described the term as referring to the adult male fans. Despite its similarity to the word "bro", the term is commonly used to desribe both male and female fans outside of the target demographic.

The term originated on 4chan's comics and cartoons discussion board  /co/ in October 2010 shortly after the board's community began discussing the show. It has since made its first official appearance on a commercial for the show, dubbed Equestria Girls, where Pinkie Pie uses it to refer to male ponies.

The term was used by Stephen Colbert on the August 1st 2011 broadcast of The Colbert Report.