Merchandise

Other than toys, Hasbro produces and licenses an assortment of Friendship is Magic branded products.

Apparel
The fashion chain Hot Topic started selling FiM-branded shirts in mid-2011, with Applejack, Pinkie Pie, and Twilight Sparkle on the front. Online store We Love Fine started selling licensed FiM shirts with fan-made designs in mid-2011, and Zazzle started selling licensed MLP and FiM merchandise in November 2011.

Home video
The episode The Ticket Master has been distributed internationally through various promotions, starting early on during season one's airing. In the US, a single DVD has been bundled with certain Fashion Style toys (including Pinkie Pie and Rarity) and all of the fourth wave of Playful Ponies toys (Applejack, Feathermay , Flitterheart , Honeybuzz , Plumsweet , Rainbow Dash , Rarity , Snowcatcher , and Twinkleshine ).

Two DVDs have been released in the US, My Little Pony Friendship is Magic: Celebration at Canterlot (only available at Target) and My Little Pony Friendship is Magic: Adventures in Ponyville. Celebration at Canterlot contains the episodes The Ticket Master and Suited for Success, as well as a letterboxed version of a commercial for the show. Adventures in Ponyville contains the episodes Swarm of the Century, Sonic Rainboom, The Cutie Mark Chronicles, and an episode of Family Game Night, as well as three Hub commercials: one for the show, one for The Hub, and one for Family Game Night. Both DVDs play an instrumental version of the My Little Pony theme song on their menus.

A 44-minute DVD bundled with a Pinkie Pie mini-figure toy was formerly listed on the Greek website KAPSIS.

The episode Applebuck Season has been released on a single DVD bundled with all of the sixth wave of Playful Ponies toys (Applejack, Cherry Pie , Diamond Rose , Pinkie Pie , Rainbow Dash , and Twilight Sparkle ).

Shout! Factory will be releasing a 5-episode Region 1 DVD of Friendship is Magic on February 28, 2012, entitled My Little Pony Friendship is Magic: The Friendship Express. It will contain the episodes Friendship is Magic, part 1, Friendship is Magic, part 2, Over a Barrel, Hearth's Warming Eve, The Last Roundup, and the Pound Puppies (2010) first episode The Yipper Caper, as well as Meet the Ponies, sing-a-longs and coloring sheets.

Software
An interactive storybook, "Twilight Sparkle, Teacher for a Day", is available on iTunes for iPhone and iPad. The app was released on September 23rd 2011. The app also used edited/alternate video clips from The Ticket Master, used in a different context to further the story. An Android version of the app has since been announced, but the developer, Ruckus Media, has not yet set a release date for the app.

A LeapFrog Video App containing Dragonshy and Swarm of the Century is available in the LeapFrog App Center for LeapPad and Leapster Explorer.

My Little Pony Advent Calendar
An MLP Adventskalender (advent calendar) is available for purchase in Amazon Germany. It became available slightly prior to the winter 2011 holiday season.

Coloring Books
The series has a grand amount of coloring books.

Magazine
Friendship is Magic is in the magazine Sparkle World. This magazine is not just for MLP FiM, it includes lots of different girls toys (Polly Pocket, Littlest Pet Shop, Rainbow Magic, Puppy in my Pocket, Strawberry Shortcake, Angelina Ballerina: The Next Steps and Winx Club). At least three stories have been published in this magazine: Rain, Rain Go Away! (four pages), The Magic of Friendship (two pages), and Pinkie Pie's Twitchy Tail! (two pages, based on Feeling Pinkie Keen).

An official Friendship is Magic Magazine is being sold in some European countries. These countries include the United Kingdom and Croatia. In the magazine there is a 8 paged story, posters, general info on the ponies, a cooking recipe, activities, and a free gift with each issue.

Issue one of the UK magazine has an eight page story of Friendship is Magic, part 1, and a two page story of The Ticket Master. Issue two has an eight page story of Friendship is Magic, part 2, and a two page story of Applebuck Season. Issue three's main story is Griffon the Brush Off, and the short story is Dragonshy.

The magazine mistakenly names Winona as "Jackaroo".

Soundtrack
Jayson Thiessen commented in his September 2011 BroNYcon Q&A session that Hasbro has had plans for a My Little Pony Friendship is Magic soundtrack for quite some time.

Miscellaneous
A set of limited-edition poster of 5000 printings was sold at Comic Con 2011. Another poster was also handed out at the convention, this one containing only the main cast and the official logo. A Pinkie Pie Christmas decoration is being sold in various stores for Christmas 2011.

Other branded products include: coloring books, pencil cases, backpacks, reusable shopping bags, stickers, magnets, beddings and a Mylar party balloon.