Talk:My Little Pony Equestria Girls/@comment-4899875-20130215005708/@comment-5614349-20130215132620

You are confusing copyrights and trademarks. Copyrighted material cannot be genericized, it remains copyrighted until enough time has passed that the copyrights expire or until the copyright holder releases the material to the public domain (which can't be done in certain countries). Trademarks can be held indefinitely providing you actively trade with those trademarks and that you show efforts to prevent others from using those trademarks without your consent. If you don't trade with your trademarks they may expire after as little as one year, and if you don't try to prevent others from using them without your consent they may become generic, meaning anyone can use them.