DJ Pon-3

DJ Pon-3 is the fan-given name of a unicorn who performs as a disc jockey in Suited For Success and A Canterlot Wedding - Part 2. The character also appears in the There's a Pony For That commercial and other promotional material.She is also sometimes called Vinyl Starch.

Depiction in the series
During the opening of the first fashion show in Suited For Success, a unicorn pony wearing purple tinted sunglasses appears for a brief moment, operating a turntable with her magic. She also makes an appearance in A Canterlot Wedding - Part 2 as the DJ for the party after the wedding. Pinkie Pie pulls her from under the table and helps her spin the vinyls. At one point, she lifts her glasses, making her eye color visible for a brief moment before closing her eyes, nodding to the beat. Her cutie mark is the mirror image of two bridged eighth notes.

Color
While DJ Pon-3's coat appears white in her first scene, a layout artist on the show noted that the character model's coat color is actually a very pale yellow, specifically the 24-bit hex triplet #FEFDE7. This is more clearly seen in the episode, "A Canterlot Wedding - Part 2". Her coat color in the DJ Pinkie Pie game is the same, while her Playful Ponies toy is white. Her eye color is also revealed in A Canterlot Wedding - Part 2 to be Moderate cerise.

Depiction in promotional material
DJ's name is mentioned in the Equestria Girls commercial where it is pronounced "dee jay pon-three." The video also references bronies and other online Friendship is Magic phenomena. Her name was later spelled in the "There's a Pony For That" commercial.

Her brief appearance at a turntable in A Canterlot Wedding - Part 2 was featured in several advertisements and other promotional material, such as a computer wallpaper. One of the Flash assets on Hubworld's website depicts her, when the Flash file is decompiled and its assets are rearranged, with magenta irises underneath her purple-pink glasses.

First party
On 11 February 2012, Hasbro's My Little Pony Facebook page announced that a DJ Pon-3 toy would come out in Fall 2012, as part of the Toys 'R' Us exclusive pack. DJ Pon-3 was called a "fan favorite."

Second party
WeLoveFine has made several fan-designed T-shirts and other merchandise featuring DJ Pon-3, with their website sometimes referring to her as Vinyl Scratch.