Merchandise

Other than toys, Hasbro produces an assortment of Friendship is Magic branded products.

Apparel
The fashion chain Hot Topic has begun selling FiM-branded shirts with Applejack, Pinkie Pie, and Twilight Sparkle on the front.

Additionally, We Love Fine has begun selling officially licensed FiM shirts.

Software
An interactive storybook, "Twilight Sparkle, Teacher for a Day", is available on iTunes for iPhone and iPad.

Miscellaneous
A set of limited-edition poster of 5000 printings was sold at Comic Con 2011. A Pinkie Pie Christmas decoration is being sold in various stores for Christmas 2011.

Other branded products include: coloring books, pencil cases, backpacks, reusable shopping bags, stickers, magnets, and beddings.