Talk:To Where and Back Again - Part 2/@comment-26423071-20160923082349/@comment-10390252-20160923084357

It's not that simple. The big money-earner for the MLP property is and always will be the licensed merchandise, especially the toys. Hasbro will be tracking as best as they can how much of that sales can be traced back to the show. Additionally, the show will have a fixed cost to produce and air every season.

If the sales due to the show are falling, the cost of producing and airing it is increasing or both then Hasbro will have to decide whether the costs are worth the benefits. If they're confident that MLP will continue to sell well without the show as free advertising and if the show isn't generating sufficient unique revenue to cover its costs, then the show is history, full stop.