Merchandise

Other than toys, Hasbro produces and licenses an assortment of Friendship is Magic branded products.

Apparel
The fashion chain Hot Topic started selling FiM-branded shirts in mid-2011, with Applejack, Pinkie Pie, and Twilight Sparkle on the front. Online store We Love Fine started selling licensed FiM shirts with fan-made designs in mid-2011, and Zazzle started selling licensed MLP and FiM merchandise in November 2011.

Home video
The episode Applebuck Season was distributed internationally early on during season one's airing.

Shout! Factory will be releasing a 5-episode Region 1 DVD of Friendship is Magic on February 28, 2012, entitled My Little Pony: Friendship is Magic - The Friendship Express.

Software
An interactive storybook, "Twilight Sparkle, Teacher for a Day", is available on iTunes for iPhone and iPad. The app was released on September 23rd 2011. The app also used edited/alternate video clips from The Ticket Master, used in a different context to further the story. An Android version of the app has since been announced, but the developers, Ruckus Media, has not yet set a release date for the app

My Little Pony Advent Calendar
An MLP Adventskalender (advent calendar) is available for purchase in Amazon Germany. It became available slightly prior to the winter 2011 holiday season.

Magazine
Friendship is Magic is in the magazine Sparkle World. This magazine is not just for MLP FiM, it includes lots of different girls toys. (Polly Pocket, Littlest Pet Shop, Rainbow Magic, Puppy in my Pocket, Strawberry Shortcake)

An official Friendship is magic Magazine is being sold in some European countries. These countries include the United Kingdom (The first issue is avalible at Tesco) and Croatia. In the magazine there is a 8 paged story, posters, general info on the ponies and a free gift with each issue.

Soundtrack
Jayson Thiessen commented in his September 2011 BroNYcon Q&A session that Hasbro has had plans for a My Little Pony Friendship is Magic soundtrack for quite some time. A YouTube video posted by "Veronica Dela Cruz" on the 6th of November contains a leaked version of a song featuring Pinkie Pie's voice actress, dubbed "Smile Smile Smile" after its refrain.

Miscellaneous
A set of limited-edition poster of 5000 printings was sold at Comic Con 2011. Another poster was also handed out at the convention, this one containing only the main cast and the official logo. A Pinkie Pie Christmas decoration is being sold in various stores for Christmas 2011.

Other branded products include: coloring books, pencil cases, backpacks, reusable shopping bags, stickers, magnets, beddings and a Mylar party balloon.