Merchandise

Other than toys, Hasbro produces and licenses an assortment of Friendship is Magic branded products.

Retail and online stores
The fashion chain Hot Topic started selling FiM-branded shirts in mid-2011, with Applejack, Pinkie Pie, and Twilight Sparkle on the front. The retail chain Asda sells licensed MLP merchandise on its online store and Georgia branch. Zazzle started selling licensed MLP and FiM merchandise in November 2011. 80sTees.com also sells licensed shirts. FashionPlaytes.com started selling licensed shirts on April 3, 2012.

WeLoveFine
Online store WeLoveFine.com started selling licensed FiM shirts with fan-made designs in mid-2011. Many of the designs printed on its My Little Pony products are made by fans and only licensed by Hasbro.

Calendars
Multiple calendars have been released.

An Advent Calendar is available for purchase in Amazon Germany. It became available slightly prior to the winter 2011 holiday season.

Cards
A set of six cards featuring the main six ponies is included in the My Little Pony Friendship is Magic Collector's Box.

A My Little Pony Digigraph, meant to promote Shout! Factory's DVD My Little Pony Friendship is Magic: Royal Pony Wedding, is available from PonyWedding.com or by text messaging the code ROYAL to 95323. It is personalized with one's name as part of a digital autograph attributed to Princess Cadance and Shining Armor, who appear in the faux-photograph.

Collector cards
Collector cards accompany each of the mini-figure toys from all five waves of mystery packs and the Toys "R" Us exclusive Pony Collection Set, for a total of 132 cards divided into five sets of 24 and one set of 12. There are four different language versions of the collector card sets (though no one version encompasses all of the sets): 12-language European versions (of mystery pack waves 1, 2, and 3); 13-language European versions (of mystery pack waves 4 and 5); single-language English versions (of mystery pack waves 1, 3, and 4, and the Pony Collection Set); and single-language Italian versions (of mystery pack wave 3 by Gedis Edicola).

Trading cards
Enterplay has made My Little Pony Friendship is Magic Trading Card Fun Packs, which were pre-sold at BronyCon on June 30, 2012, released at hobby stores on July 11, 2012, and released at retail stores throughout the U.S. and Canada on July 17, 2012. The set contains a total of 137 cards: 84 Base Collectable Cards including characters, locations and scenes from the show, 32 foil cards, 12 tattoos six of which are cutie marks, and 9 Pop Up Standees. There are also four foil gold box toppers that come with the booster boxes, and a six part Discord puzzle set. A promotional foil Rarity card numbered F40 was distributed along with the pre-sale at BronyCon, and other promotional foil cards are being distributed elsewhere. The cards were designed specifically with the brony demographic of older fans in mind, and the writer-consultant for the set has said the consultants submitted "at least a dozen direct fandom nods".

Coloring books
Several coloring books have been published. The front and back covers of two Hasbro-licensed My Little Pony Giant Coloring and Activity Books by Bendon Publishing include Derpy: one book shows her in the window of a cottage in the background, and another book shows Princess Celestia with her cutie mark containing an image of Derpy. A Hasbro-licensed My Little Pony/Transformers Prime Comic Creator Kit manufactured by Buzz Products has been released by Singapore Airlines. The kit's 16-page Comic Creator book includes three MLP comics to finish creating: Friendship Surprise, Boutique Buddies, and Twilight Afternoon.

Comic book
IDW Publishing is to publish a Hasbro-licensed comic book series entitled My Little Pony: Friendship is Magic, written by Katie Cook and drawn by Andy Price, with guest cover artists including Jill Thompson, Stephanie Buscema, and Amy Mebberson. In September 2012, Amy Mebberson stated that she was working on getting Sabrina Alberghetti on some covers. The series takes place after the second season of the show, and consists of 4 issue story arcs with original stories. The series includes a character called Jim, who Katie Cook named after Jim Miller. Katie Cook and Andy Price hinted in September 2012 that Wild Fire may appear in the series.

Issue #1
Issue #1 is to be released on November 14, 2012, in full color with 32 pages. It is to have at least 10 different covers: Cover A by Andy Price, featuring Twilight Sparkle, Princess Celestia, Spike, and Owlowiscious; Cover B by Andy Price, featuring Applejack, DJ Pon-3, and Winona; a cover by Andy Price featuring Rainbow Dash; a cover by Andy Price featuring Pinkie Pie; a cover by Andy Price featuring Rarity; a cover by Andy Price featuring Fluttershy; a subscription exclusive variant cover by Jill Thompson; one in ten variant Cover RI by Stephanie Buscema, featuring Pinkie Pie, Fluttershy, Rainbow Dash, and Angel; a Third Eye Comics exclusive variant cover by Amy Mebberson, featuring Spitfire, Soarin', and three Pegasus ponies; and a Midtown Comics exclusive variant cover by Amy Mebberson and Andy Price, featuring Derpy. The six covers solely by Andy Price can be arranged to form a larger picture, and are to also be released together in a slipcase box set. An early cover by Andy Price, featuring Twilight Sparkle, Rarity, Applejack, Pinkie Pie, Fluttershy, Rainbow Dash, Spike, Opalescence, Gummy, Angel or another rabbit, and two birds, was displayed at the 2012 San Diego Comic-Con International. Queen Chrysalis returns in this issue.

Summary
"Welcome to Ponyville, home of Twilight Sparkle, Rainbow Dash, Rarity, Fluttershy, Pinkie Pie, Applejack, and all your other favorite Ponies! Something's not right in the town though, as some of the inhabitants are acting very, very strange! It's up to the Mane Six to find the source of the weirdness before it's too late!"

Issue #2
Issue #2 is to be released on December 19, 2012, in full color with 32 pages. It is to have at least 5 different covers: Cover A by Katie Cook, featuring Twilight Sparkle, Fluttershy, and three spiders; Cover B by Katie Cook; Cover C by Katie Cook; variant Cover RI-A by Stephanie Buscema, featuring Rarity, Applejack, Twilight Sparkle, and Spike; and sketch Cover RI-B by Katie Cook.

Summary
"Queen Chrysalis has returned! Our ponies have no time to horse around, as they set off to rescue their friends from Chrysalis kingdom. What magical adventures await them, and where the heck is Princess Celestia?"

Handbook
A 144-page paperback book by Hasbro, entitled My Little Pony: The Elements of Harmony: The Friendship is Magic Official Handbook, is to be published in English by Little, Brown and Company on April 2, 2013, with the respective ISBN-10 and ISBN-13 numbers 0316247545 and 9780316247542 and a list price of $14.99. Barnes & Noble and the American version of Amazon removed their online listings of it in late September 2012, though other websites, including the Canadian, German , and Japanese versions of Amazon, have continued to offer it for pre-order.

Magazine
Sparkle World magazine includes My Little Pony as well as several other series such as Polly Pocket, Littlest Pet Shop, Rainbow Magic, Puppy in my Pocket, Strawberry Shortcake, Angelina Ballerina: The Next Steps, and Winx Club. Several My Little Pony stories have been printed in this magazine: Rain, Rain Go Away! (four pages, also printed in the Dutch magazine), The Magic of Friendship (two pages), Pinkie Pie's Twitchy Tail! (two pages, based on the episode Feeling Pinkie Keen), Christmas at Canterlot!, Spooky Slumber Party! (four pages), The Hero of Ponyville! (four pages), and A Scary Visitor! (two pages).

A My Little Pony magazine by Signature Publishing is being sold in some European countries. These countries include the United Kingdom and Croatia. In the magazine there is a 8 paged story, posters, general info on the ponies, a cooking recipe, activities, and a free gift with each issue.

Issue one of the UK magazine has an eight page story of Friendship is Magic, part 1 and a two page story of The Ticket Master. Issue two has an eight page story of Friendship is Magic, part 2 and a two page story of Applebuck Season. Issue three's main story is Griffon the Brush Off and its short story is Dragonshy. Other issues have Winter Wrap Up and Look Before You Sleep, Bridle Gossip and Suited For Success, and a four page story of Sonic Rainboom and a two page story of The Show Stoppers. Issue ten has Over a Barrel and The Dog and Pony Show. Another issue has Owl's Well That Ends Well and Green Isn't Your Color.

The magazine mistakenly names Winona as "Jackaroo".

There is a German My Little Pony magazine, published by Panini. At least eleven comics have been printed in this magazine: Wundersame Apfelkekse (five pages), one whose title translates to A Big Decision (three pages), one whose title translates to The Secret Mission (three pages), one whose title translates to The Great Search (five pages), one whose title translates to Slip 'n Slide (three pages), one whose title translates to No Way Too Far (five pages), Der Stern der Winterträume (five pages), Mach mal Pause! (five pages), Apple Blooms großes Abenteuer (five pages), Einfach rufus (five pages), and one whose title translates to A Bright Idea (five pages). At least six stories have been printed in this magazine: Ein glänzender Auftritt für Rarity (two pages), Ein ulösbares Rätsel für Twilight Sparkle (four pages), Eine Freundin hat's nicht leicht (based on the episode The Ticket Master), Das Überraschungsfest (five pages, also printed in the French magazine as Les surprises de l'amitié), the first part of Die Legende von Nightmare Moon (five pages, based on the beginning of the episode Friendship is Magic, part 1), and the second part of Die Legende von Nightmare Moon. Multiple posters have been printed in this magazine, including a reprint of the Comic Con 2011 promotional poster. A comic or story based on the episode Friendship is Magic, part 1 has been printed in this or another magazine.

There is a Norwegian My Little Pony magazine, published by Egmont. At least six stories have been printed in this magazine: Kappløp i luften! (four pages), one whose title translates to The Birthday Cake (three pages), Karnevalet (four pages, also printed in the Polish magazine as Bal przebieranców), one whose title translates to Pinkie Pie becomes sick (four pages, also printed in the Polish magazine as Katar Pinkie Pie), Te på slottet til Celestia (four pages), and Regntøy til alle! (four pages).

There is a Polish My Little Pony magazine. At least five stories have been printed in this magazine: Bal przebieranców (four pages, also printed in the Norwegian magazine as Karnevalet), Katar Pinkie Pie (four pages, also printed in the Norwegian magazine), Spacer nad rzekę (four pages), Przygoda z muszkami (four pages), and Dzielna baletnica (four pages).

There is a French My Little Pony magazine, published by Panini. At least three stories have been printed in this magazine: Les surprises de l'amitié (five pages, also printed in the German magazine as Das Überraschungsfest), La récolte d'Applejack (eight pages, based on the episode Applebuck Season), and one about the Grand Galloping Gala.

There is a Dutch My Little Pony magazine. At least one comic has been printed in this magazine (based on the episode The Ticket Master). At least one story has been printed in this magazine (four pages, a Dutch version of the Sparkle World story Rain, Rain Go Away!).

There is a Hungarian My Little Pony magazine. At least one story has been printed in this magazine. Multiple posters have been printed in this magazine, including a reprint of the Comic Con 2011 promotional poster.

Posters
A limited-edition poster with 5000 printings was sold at Comic Con 2011, containing a host of characters from the show, one of whom had not yet debuted. Another poster was also handed out at the convention, this one containing only the main cast and the official logo.

Ten posters were available at Comic Con 2012:
 * A poster of Hasbro's Design a My Little Pony Contest winner Tinker and nine runners-up Super Fan, Sunny Sweet, Sugar Sprinkles, Steel Masquerade, Pineapple Splash, Neon Brights, Farafra, Clever Heart, and Cocoa Steam, captioned with the title "2012 Design a MY LITTLE PONY Finalists".
 * A poster of twenty-one characters from the show, most of whom have also been made as toys.
 * An inspirational poster of Spike, captioned with the word "AMBITION" and the quote "'Spike want!!!!' –Spike" from Secret of My Excess.
 * An inspirational poster of Applejack, captioned with the word "INDEPENDENCE" and the quote "'I harvested the entire Sweet Apple Acres without your help. How do you like them apples?' –Applejack" from Applebuck Season.
 * An inspirational poster of Pinkie Pie, captioned with the word "SPIRIT" and the quote "'I never leave home without my party cannon.' –Pinkie Pie" from Sweet and Elite. An early version of this poster used fanart; the artwork was redrawn for the final version.
 * An inspirational poster of Princess Celestia, captioned with the word "ACHIEVEMENT" and the quote "'We are gathered here today to once again honor the heroism of these six friends who stood up to the villain Discord and saved Equestria from eternal chaos.' –Princess Celestia" from The Return of Harmony Part 2.
 * An inspirational poster of Rainbow Dash, captioned with the word "COURAGE" and the quote "'I could clear this sky in ten seconds flat.' –Rainbow Dash" from Friendship is Magic, part 1.
 * An inspirational poster of Twilight Sparkle, captioned with the word "DETERMINATION" and the quote "'If I can't find a friendship problem, I'll make a friendship problem!' –Twilight Sparkle" from Lesson Zero.
 * An inspirational poster of Rarity, captioned with the word "CONFIDENCE" and the quote "'Nice is an understatement, I look fabulous!' –Rarity" from Dragon Quest.
 * An inspirational poster of Fluttershy, captioned with the word "SUCCESS" and the quote "'Yay!' –Fluttershy" from Sonic Rainboom.

Four posters were released on August 3, 2012. One features a map of Equestria, another features a season two cast picture, the third features some antagonists from the show's history, and the final poster features the Royal Wedding party.

My Little Pony art prints are available from the online store WeLoveFine.com. Many of the designs printed on its My Little Pony products are made by fans and only licensed by Hasbro.

Storybooks
Several storybooks have been released. Some are bundled in printed form with toys, while others are sold individually in printed form and/or as e-books for the Barnes &amp; Noble Nook. Many of them are based on episodes of the series such as Friendship is Magic, part 1; Friendship is Magic, part 2; The Ticket Master; Applebuck Season; Griffon the Brush Off; Dragonshy; Swarm of the Century; Fall Weather Friends; Suited For Success; The Cutie Mark Chronicles; Party of One; Hearth's Warming Eve; A Canterlot Wedding - Part 1; and A Canterlot Wedding - Part 2.

At least twenty-nine English storybooks are available, including My Little Pony: A Wedding in Canterlot, My Little Pony: Adventures in Canterlot Storybook: Festival of Friendship, My Little Pony: Applebuck Season, My Little Pony: Applebuck Season Storybook, My Little Pony: Applejack's Day on the Farm, My Little Pony: Cutie Mark Quest, My Little Pony: Dragonshy, My Little Pony: Fall Weather Friends, My Little Pony: Fashion and Friendship (upcoming), My Little Pony: Friendship is Magic, My Little Pony: Griffon the Brush Off, My Little Pony: The Magic of Friendship Storybook, My Little Pony: The Magic of Frienship [sic], My Little Pony: Pinkie Pie Throws a Party, My Little Pony: Pinkie Pie's Parties Storybook, My Little Pony: Rarity Loves Fashion, My Little Pony: Swarm of the Century, My Little Pony: The Cutie Mark Crusaders Storybook, My Little Pony: The Grand Galloping Gala, My Little Pony: The Ticket Master, My Little Pony: The Wedding Invitation, My Little Pony: Things That Go Bump in the Night, My Little Pony: Twilight & Cadance, My Little Pony: Twilight Sparkle's Magical Journey, My Little Pony: Twilight Sparkle's Special Lesson, My Little Pony: Wedding Preparations, My Little Pony: Welcome to Ponyville, and Stuck On Stories: My Little Pony.

The German My Little Pony: Mein allerliebstes Vorlesebuch contains two stories: Fluttershy und der Drache and Eine Party für Pinkie Pie.

Music
German audio drama albums in CD and MP3 formats are being released by Edel Germany GmbH. Volume 1, entitled My Little Pony Freundschaft ist Magie: Ein Auftrag von Prinzessin Celestia, was released on April 6, 2012, containing Ein Auftrag von Prinzessin Celestia (Teil 1) and Ein Auftrag von Prinzessin Celestia (Teil 2). Volume 2, entitled My Little Pony Freundschaft ist Magie: Apfelschüttelernte, was also released on April 6, 2012, containing Eine Freundin hat's nicht leicht and Apfelschüttelernte. Volume 3, entitled My Little Pony Freundschaft ist Magie: Angeber-Trixie, was released on August 10, 2012, containing Gilda, die Partybremse and Angeber-Trixie. Volume 4, entitled My Little Pony Freundschaft ist Magie: Die Pyjama-Party, was also released on August 10, 2012, containing Drachenscheu and Die Pyjama-Party. Volume 5, entitled My Little Pony Freundschaft ist Magie: Das fremde Zebra, is to be released on November 9, 2012. Volume 6, entitled My Little Pony Freundschaft ist Magie: Etwas ganz Besonderes, is also to be released on November 9, 2012.

Jayson Thiessen commented in his September 2011 BroNYcon Q&A session that Hasbro has had plans for a My Little Pony Friendship is Magic soundtrack for quite some time.

Home media
Friendship is Magic is available for digital download on iTunes in 480p Standard Definition or 720p and 1080p High Definition, with individual episodes retailing at up to $2.99 and whole seasons at $49.99.

Three LeapFrog Video Apps containing two episodes each are available in the LeapFrog App Center for LeapPad and Leapster Explorer. Volume 1 contains Dragonshy and Swarm of the Century; Volume 2 contains Friendship is Magic, part 1 and Friendship is Magic, part 2; Volume 3 contains The Show Stoppers and Stare Master.

Episodes have been made available on online video streaming service Netflix starting on April 1, 2012.

Shout! Factory has released an English Region 1 DVD entitled My Little Pony Friendship is Magic: The Friendship Express on February 28, 2012. However, certain stores released it earlier. The Friendship Express contains the following: Friendship is Magic, part 1; Friendship is Magic, part 2; Over a Barrel; Hearth's Warming Eve; The Last Roundup (original version); an episode of Pound Puppies (2010); a My Little Pony theme song (extended version) karaoke sing-along; six of the eight character profiles (all except Meet Spike the Dragon and Meet Rainbow Dash); a Swarm of the Century coloring page; and three commercials: one for the show on The Hub, one for the G3.5 DVD My Little Pony: Twinkle Wish Adventure, and one for Pound Puppies on The Hub.

An English MiniDVD entitled My Little Pony Friendship is Magic: Lesson Zero, containing the eponymous episode, was bundled with select Pony Wedding Playful Ponies toys such as: Cherry Berry, Lyra Heartstrings, Sunny Rays, and Trixie Lulamoon.

A Region 4 DVD release of season one is slated for June 20, 2012 by Madman Entertainment, beginning with volumes 1 and 2, subtitled Friendship Changes Everything and That's What Friends Are For respectively, and a collector's box containing Volume 1 and an exclusive gift. Volumes will retail at AU$19.99, while the collector's box will retail at AU$29.99.

On August 7th 2012, Shout Factory released a second DVD of five episodes entitled Royal Pony Wedding, featuring the episodes A Canterlot Wedding, Part 1, A Canterlot Wedding, Part 2, Sweet and Elite. Hearts and Hooves Day, and The Best Night Ever.

Software
An interactive storybook app, My Little Pony: Twilight Sparkle: Teacher for a Day, is available on iTunes for iPhone and iPad. The app was released by Ruckus Media Group on September 23rd 2011. The app uses edited/alternate video clips from The Ticket Master, used in a different context to further the story. An Android version of the app has since been announced, but the developer, Ruckus Media, has not yet set a release date for the app.

LeapFrog Video Apps containing two episodes each are available in the LeapFrog App Center for LeapPad and Leapster Explorer.

Three interactive storybooks are available in the Ruckus Reader app My Little Pony: Ruckus Reader: My Little Pony: Rarity Loves Fashion, My Little Pony: Things That Go Bump in the Night, and My Little Pony: Twilight Sparkle's Special Lesson. Twilight Sparkle's Special Lesson is an alternate version of Twilight Sparkle: Teacher for a Day.

Electronic Arts' Hasbro iOS app Monopoly Hotels includes several My Little Pony guest rooms: Sweet Apple Room, belonging to Applejack; Cloudsdale Room, belonging to Rainbow Dash; Sugarcube Corner Room, belonging to Pinkie Pie; Carousel Boutique Room, belonging to Rarity; Golden Oaks Room, belonging to Twilight Sparkle; Cottage Room, belonging to Fluttershy; Dragon Breath Room, belonging to Spike; and an unfinished room belonging to Princess Celestia that has yet to be added.

Another My Little Pony title will be released by Gameloft.

Miscellaneous
Other branded products include: coloring books, pencil cases, backpacks, reusable shopping bags, stickers, magnets, beddings and a Mylar party balloon. A Pinkie Pie Christmas decoration was sold in various stores for Christmas 2011. Three different Double Twist Pegasus Pony necklaces are available from Onch Movement, licensed by Hasbro.