Merchandise

Other than toys, Hasbro produces and licenses an assortment of Friendship is Magic branded products.

Retail and online stores
The fashion chain Hot Topic started selling FiM-branded shirts in mid-2011, with Applejack, Pinkie Pie, and Twilight Sparkle on the front. The retail chain Asda sells licensed MLP merchandise on its online store and Georgia branch. Zazzle started selling licensed MLP and FiM merchandise in November 2011. 80sTees.com also sells licensed shirts. FashionPlaytes.com started selling licensed shirts on April 3, 2012.

WeLoveFine
Online store WeLoveFine.com started selling licensed FiM shirts with fan-made designs in mid-2011. Many of the designs printed on its My Little Pony products are made by fans and only licensed by Hasbro.

Calendars
Multiple calendars have been released.

An MLP Adventskalender (advent calendar) is available for purchase in Amazon Germany. It became available slightly prior to the winter 2011 holiday season.

Cards
Collector cards accompany each of the mini-figure toys from all five waves of mystery packs and the Toys "R" Us exclusive Pony Collection Set, for a total of 132 cards divided into five sets of 24 and one set of 12. There are four different language versions of the collector card sets (though no one version encompasses all of the sets): 12-language European versions (of mystery pack waves 1, 2, and 3); 13-language European versions (of mystery pack waves 4 and 5); single-language English versions (of mystery pack wave 1 and the Pony Collection Set); and single-language Italian versions (of mystery pack wave 3 by Gedis Edicola).

A set of six cards featuring the main six ponies is included in the My Little Pony Friendship is Magic Collector's Box.

Enterplay has made My Little Pony Friendship is Magic Trading Card Fun Packs, which were pre-released at BronyCon on June 30, 2012 and will be widely released in July 2012. The set contains a total of 137 cards: 84 Base Collectable Cards (including characters, locations and scenes from the show), 32 foil cards, 12 Tattoos (six of which are cutie marks), and 9 Pop Up Standees. There are also four foil gold box toppers that come with the booster boxes, and a six part Discord puzzle set. The cards were designed specifically with the brony demographic of older fans in mind.

Coloring books
Several coloring books have been published.

Magazine
Friendship is Magic is in the magazine Sparkle World. This magazine is not just for MLP FiM, it includes lots of different girls toys (Polly Pocket, Littlest Pet Shop, Rainbow Magic, Puppy in my Pocket, Strawberry Shortcake, Angelina Ballerina: The Next Steps and Winx Club). At least four stories have been printed in this magazine: Rain, Rain Go Away! (four pages, also printed in the Dutch magazine), The Magic of Friendship (two pages), Pinkie Pie's Twitchy Tail! (two pages, based on the episode Feeling Pinkie Keen), and Spooky Slumber Party! (four pages).

An official Friendship is Magic Magazine is being sold in some European countries. These countries include the United Kingdom and Croatia. In the magazine there is a 8 paged story, posters, general info on the ponies, a cooking recipe, activities, and a free gift with each issue.

Issue one of the UK magazine has an eight page story of Friendship is Magic, part 1 and a two page story of The Ticket Master. Issue two has an eight page story of Friendship is Magic, part 2 and a two page story of Applebuck Season. Issue three's main story is Griffon the Brush Off and its short story is Dragonshy.

The magazine mistakenly names Winona as "Jackaroo".

There is a German My Little Pony magazine, published by Panini. At least ten comics have been printed in this magazine: Wundersame Apfelkekse (five pages), one whose title translates to A Big Decision (three pages), one whose title translates to The Secret Mission (three pages), one whose title translates to The Great Search (five pages), one whose title translates to Slip 'n Slide (three pages), one whose title translates to No Way Too Far (five pages), Der Stern der Winterträume (five pages), Mach mal Pause! (five pages), one whose title translates to Apple Bloom's Big Adventure (five pages), and Einfach rufus (five pages). At least three stories have been printed in this magazine: Ein glänzender Auftritt für Rarity (two pages), Ein unauflösbares Rätsel für Twilight Sparkle (four pages), and Eine Freundin hat's nicht leicht (based on the episode The Ticket Master). Multiple posters have been printed in this magazine, including a reprint of the Comic Con 2011 promotional poster.

There is a Norwegian My Little Pony magazine, published by Egmont. At least four stories have been printed in this magazine: Kappløp i luften! (four pages), one whose title translates to The Birthday Cake (three pages), Karnevalet (four pages, also printed in the Polish magazine as Bal przebieranców), and one whose title translates to Pinkie Pie becomes sick (four pages, also printed in the Polish magazine as Katar Pinkie Pie).

There is a French My Little Pony magazine, published by Panini. At least three stories have been printed in this magazine: Les surprises de l'amitié (five pages), La récolte d'Applejack (eight pages, based on the episode Applebuck Season), and one about the Grand Galloping Gala.

There is a Polish My Little Pony magazine. At least two stories have been printed in this magazine: Bal przebieranców (four pages, also printed in the Norwegian magazine as Karnevalet) and Katar Pinkie Pie (four pages, also printed in the Norwegian magazine).

There is a Hungarian My Little Pony magazine. At least one story has been printed in this magazine. Multiple posters have been printed in this magazine, including a reprint of the Comic Con 2011 promotional poster.

There is a Dutch My Little Pony magazine. At least one story has been printed in this magazine (four pages, a Dutch version of the Sparkle World story Rain, Rain Go Away!).

Posters
A set of limited-edition poster of 5000 printings was sold at Comic Con 2011. Another poster was also handed out at the convention, this one containing only the main cast and the official logo.

Storybooks
Several storybooks have been published. Some are bundled with toys, while others are sold individually. Many of them are based on episodes of the series such as Friendship is Magic, part 1; Friendship is Magic, part 2; The Ticket Master; Applebuck Season; Griffon the Brush Off; Dragonshy; Swarm of the Century; Fall Weather Friends; The Cutie Mark Chronicles; A Canterlot Wedding - Part 1; and A Canterlot Wedding - Part 2.

The English storybooks include My Little Pony: A Wedding in Canterlot (upcoming), My Little Pony: Applebuck Season, My Little Pony: Applebuck Season Storybook, My Little Pony: Cutie Mark Quest: A Panorama Sticker Storybook, My Little Pony: Dragonshy, My Little Pony: Fall Weather Friends, My Little Pony: Friendship is Magic, My Little Pony: Griffon the Brush Off, My Little Pony: The Magic of Friendship Storybook, My Little Pony: The Magic of Frienship [sic], My Little Pony: Pinkie Pie's Parties Storybook, My Little Pony: Swarm of the Century, My Little Pony: The Cutie Mark Crusaders Storybook, My Little Pony: The Ticket Master, My Little Pony: Welcome to Ponyville, and Stuck On Stories: My Little Pony.

Music
Two German audio drama albums in CD and MP3 formats have been released by Edel Germany GmbH on April 6, 2012. Volume 1, entitled My Little Pony Freundschaft ist Magie: Ein Auftrag von Prinzessin Celestia, contains Ein Auftrag von Prinzessin Celestia (Teil 1) and Ein Auftrag von Prinzessin Celestia (Teil 2). Volume 2, entitled My Little Pony Freundschaft ist Magie: Apfelschüttelernte, contains Eine Freundin hat's nicht leicht and Apfelschüttelernte.

Jayson Thiessen commented in his September 2011 BroNYcon Q&A session that Hasbro has had plans for a My Little Pony Friendship is Magic soundtrack for quite some time.

Home media
Friendship is Magic is available for digital download on iTunes in 480p Standard Definition or 720p and 1080p High Definition, with individual episodes retailing at up to $2.99 and whole seasons at $49.99.

Three LeapFrog Video Apps containing two episodes each are available in the LeapFrog App Center for LeapPad and Leapster Explorer. Volume 1 contains Dragonshy and Swarm of the Century; Volume 2 contains Friendship is Magic, part 1 and Friendship is Magic, part 2; Volume 3 contains The Show Stoppers and Stare Master.

Episodes have been made available on online video streaming service Netflix starting on April 1, 2012.

Shout! Factory has released an English Region 1 DVD entitled My Little Pony Friendship is Magic: The Friendship Express on February 28, 2012. However, certain stores released it earlier. The Friendship Express contains the following: Friendship is Magic, part 1; Friendship is Magic, part 2; Over a Barrel; Hearth's Warming Eve; The Last Roundup (original version); an episode of Pound Puppies (2010); a My Little Pony theme song (extended version) karaoke sing-along; six of the eight character profiles (all except Meet Spike the Dragon and Meet Rainbow Dash); a Swarm of the Century coloring page; and three commercials: one for the show on The Hub, one for the G3.5 DVD My Little Pony: Twinkle Wish Adventure, and one for Pound Puppies on The Hub.

An English MiniDVD entitled My Little Pony Friendship is Magic: Lesson Zero, containing the eponymous episode, was bundled with select Pony Wedding Playful Ponies toys such as: Cherry Berry, Lyra Heartstrings , Sunny Rays , and Trixie Lulamoon.

A Region 4 DVD release of season one is slated for June 20, 2012 by Madman Entertainment, beginning with volumes 1 and 2, subtitled Friendship Changes Everything and That's What Friends Are For respectively, and a collector's box containing Volume 1 and an exclusive gift. Volumes will retail at AU$19.99, while the collector's box will retail at AU$29.99.

Software
An interactive storybook app, My Little Pony: Twilight Sparkle: Teacher for a Day, is available on iTunes for iPhone and iPad. The app was released by Ruckus Media Group on September 23rd 2011. The app uses edited/alternate video clips from The Ticket Master, used in a different context to further the story. An Android version of the app has since been announced, but the developer, Ruckus Media, has not yet set a release date for the app.

Three interactive storybooks are available in the Ruckus Reader app My Little Pony: Ruckus Reader: My Little Pony: Rarity Loves Fashion, My Little Pony: Things That Go Bump in the Night, and My Little Pony: Twilight Sparkle's Special Lesson. Twilight Sparkle's Special Lesson is an alternate version of Twilight Sparkle: Teacher for a Day.

Another My Little Pony title will be released by Gameloft.

Miscellaneous
Other branded products include: coloring books, pencil cases, backpacks, reusable shopping bags, stickers, magnets, beddings and a Mylar party balloon. A Pinkie Pie Christmas decoration is being sold in various stores for Christmas 2011.