Home media

Episodes and other material from My Little Pony Friendship is Magic have been released for home media such as DVDs, streaming online video services, and mobile device applications.

Home video
The episode The Ticket Master has been distributed internationally, in some countries only promotionally, starting early on during season one's airing. In the US, an English MiniDVD entitled My Little Pony Friendship is Magic: The Ticket Master has been bundled with certain Fashion Style toys (including Pinkie Pie and Rarity ) and with certain Playful Ponies toys: all of the fourth wave (Applejack, Feathermay, Flitterheart, Honeybuzz, Plumsweet, Rainbow Dash, Rarity, Snowcatcher, and Twinkleshine ) and all of the seventh wave (Applejack, Fluttershy, Pinkie Pie, Rainbow Dash, Rarity, and Twilight Sparkle). This MiniDVD also contains a letterboxed version of a commercial for the show. The MiniDVD plays an instrumental version of the My Little Pony theme song on its menu. The Mexican release of the Spanish DVD La Gran Gala, bundled with a Twilight Sparkle mini-figure toy as in most other international retail releases, was listed as containing two episodes. The German Region 2 DVD release is entitled My Little Pony Freundschaft ist Magie: Eine Freundin hat's nicht leicht!

A 44-minute DVD bundled with a Pinkie Pie mini-figure toy was formerly listed on the Greek website KAPSIS.

Two English DVDs have been released in the US, My Little Pony Friendship is Magic: Celebration at Canterlot (only available at Target) and My Little Pony Friendship is Magic: Adventures in Ponyville. Celebration at Canterlot contains the episodes The Ticket Master and Suited for Success, as well as a letterboxed version of a commercial for the show. Adventures in Ponyville contains the episodes Swarm of the Century, Sonic Rainboom, The Cutie Mark Chronicles, and the Family Game Night Season 1 episode featuring Leah's and Sabrina's families, as well as three Hub commercials: one for the show, one for The Hub, and one for Family Game Night. Both DVDs play an instrumental version of the My Little Pony theme song on their menus.

The episode Applebuck Season has been released on an English MiniDVD entitled My Little Pony Friendship is Magic: Applebuck Season, bundled with all of the sixth wave of Playful Ponies toys (Applejack, Cherry Pie, Diamond Rose, Pinkie Pie, Rainbow Dash, and Twilight Sparkle ). This MiniDVD also contains a letterboxed version of a commercial for the show as well as a compilation of the eight character profiles edited together with music from Winter Wrap Up (song). The MiniDVD plays an instrumental version of the My Little Pony theme song on its menu.

Two DVDs, one containing A Canterlot Wedding - Part 1 and A Canterlot Wedding - Part 2 and the other containing media information, are included in a promotional media screener box.

The episode Lesson Zero has been released on an English MiniDVD entitled My Little Pony Friendship is Magic: Lesson Zero, bundled with all of the eighth wave of Playful Ponies toys (Cherry Berry, Lyra Heartstrings, Rarity, Sunny Rays, Trixie Lulamoon, and Twilight Sparkle).

Region 0
A Region 0 DVD collection of season one is being released by Edel Germany GmbH. Volumes are in German, with Volume 3 and onward to also include the original English audio. Volume 1, entitled My Little Pony Freundschaft ist Magie: Ein Auftrag von Prinzessin Celestia, was released on April 6, 2012, containing Ein Auftrag von Prinzessin Celestia (Teil 1), Ein Auftrag von Prinzessin Celestia (Teil 2), and Eine Freundin hat's nicht leicht. Volume 2, entitled My Little Pony Freundschaft ist Magie: Apfelschüttelernte, was also released on April 6, 2012, containing Apfelschüttelernte, Gilde, die Party-Bremse, and Angeber-Trixie. Volume 3, entitled My Little Pony Freundschaft ist Magie: Die Pyjama-Party, was released on August 10, 2012, containing Dragonshy, Look Before You Sleep, and Bridle Gossip. Volume 4, entitled My Little Pony Freundschaft ist Magie: Etwas ganz Besonderes, was also released on August 10, 2012, containing Swarm of the Century, Winter Wrap Up, and Call of the Cutie.

Region 1
An English Region 1 DVD entitled My Little Pony Friendship is Magic: The Friendship Express has been released by Shout! Factory. The DVD was initially announced as My Little Pony Friendship is Magic: Ponyville Chronicle. It was officially released on February 28, 2012; however, certain stores released it earlier. It contains the episodes Friendship is Magic, part 1; Friendship is Magic, part 2; Over a Barrel; Hearth's Warming Eve; The Last Roundup (original version); and Pound Puppies (2010) Season 1 Episode 1 The Yipper Caper, as well as a sing-a-long of the extended version of the My Little Pony theme song; six of the eight character profiles (all except Meet Spike the Dragon and Meet Rainbow Dash); a Swarm of the Century coloring page; and three commercials: one for the show on The Hub, one for the G3.5 DVD My Little Pony: Twinkle Wish Adventure, and one for Pound Puppies (2010) on The Hub.

Kmart stores have bundled the G3.5 DVD My Little Pony: Twinkle Wish Adventure with this DVD. Some first-run copies of The Friendship Express have a technical glitch during the last few minutes of Friendship is Magic, part 1 in which the audio is out of sync; Shout! Factory has offered replacement discs to customers who purchased copies containing this glitch. Also, on the cover of the DVD, Rainbow Dash's cutie mark is missing, though all the other ponies have their cutie marks.

An English Region 1 DVD entitled My Little Pony Friendship is Magic: Royal Pony Wedding has been released by Shout! Factory. It was officially released on August 7, 2012; however, certain stores released it earlier. It contains the episodes The Best Night Ever, Sweet and Elite, Hearts and Hooves Day, A Canterlot Wedding - Part 1, and A Canterlot Wedding - Part 2 all with available closed captions, as well as sing-alongs of The Perfect Stallion and the extended version of Love Is In Bloom, the activity sheets Crystal Cave Maze and Princess Cadance Perfect Match, and four commercials: one for the DVD The Friendship Express, one for the talking toy Princess Cadance, one for the toy set Pony Princess Wedding Castle, and one for the Pound Puppies (2010) DVD Pound Puppies: Homeward Pound. Copies ordered directly from Shout! Factory's online store come with a paper tiara that was given out at the 2012 San Diego Comic-Con International, including a text-in code to get a My Little Pony Digigraph.

Five Region 1 DVDs will be released by Shout! Factory on December 4, 2012. Four are to be released together in an Amazon exclusive set entitled My Little Pony Friendship is Magic: Season One, containing a combined nine-and-a-half hours' worth of content, with available closed captions and audio commentaries with the cast and crew, as well as sing-a-longs and coloring sheets. The other one, to be released individually, is entitled My Little Pony Friendship is Magic: Adventures in the Crystal Empire and contains two hours' worth of content. The latter was initially announced as My Little Pony Friendship is Magic: Adventures in the Crystal Kingdom.

Region 4
A five-volume English Region 4 DVD collection of season one is being released by Madman Entertainment. Volumes retail at AU$19.99, while the collector's box (containing Volume 1, a set of six cards featuring the main six ponies, and a varying Playful Ponies toy) retails at AU$29.99. Volume 1, entitled My Little Pony Friendship is Magic: Friendship Changes Everything, was released on June 20, 2012, containing Friendship is Magic, part 1, Friendship is Magic, part 2, The Ticket Master, Applebuck Season, and Griffon the Brush Off. Volume 2, entitled My Little Pony Friendship is Magic: That's What Friends Are For, was also released on June 20, 2012, containing Boast Busters, Dragonshy, Look Before You Sleep, Bridle Gossip, and Swarm of the Century. Volume 3, entitled My Little Pony Friendship is Magic: Four Seasons of Friendship, was released on August 1, 2012, containing Winter Wrap Up, Call of the Cutie, Fall Weather Friends, Suited For Success, and Feeling Pinkie Keen, as well as a sing-a-long of the extended version of the My Little Pony theme song and a music video of the extended version of Love Is In Bloom. Volume 4, entitled My Little Pony Friendship is Magic: Fun, Games and Friendship, is to be released on October 3, 2012, containing Sonic Rainboom, Stare Master, The Show Stoppers, A Dog and Pony Show, and Green Isn't Your Color. Volume 5, entitled My Little Pony Friendship is Magic: Best Friends Forever, is to be released on December 5, 2012, containing Over a Barrel, A Bird in the Hoof, The Cutie Mark Chronicles, Owl's Well That Ends Well, Party of One, and The Best Night Ever.

Digital media
Seasons one and two of Friendship is Magic are available for digital download on iTunes in 480p Standard Definition or 720p and (as of iTunes version 10.6) 1080p High Definition. Individual episodes can be purchased for US$1.99 in SD or US$2.99 in both SD and HD, while entire seasons, including Seasons passes, cost US$39.99 in SD or US$49.99 in both SD and HD. The episode Friendship is Magic, part 1 was formerly available for free. The show is not available on the United Kingdom version of the iTunes store.

Free
Most, if not all, episodes of Friendship is Magic have been streamed on HubWorld.com. As of mid-2012, no episodes are available on the website.

Several episodes have also been streamed on Hasbro.com. The Best Night Ever was the first episode to be streamed on the website. As of mid-2012, the only episode available on the website is MMMystery on the Friendship Express.

Due to common licensing issues, these episodes were exclusively available to internet-connected PCs with United States IPs.

Paid
iTunes Australia have released episodes of Friendship is Magic on June 20, 2012 to coincide with the DVD release. Incidentally, the iTunes release is very much identical to the DVD release, as the episodes are grouped together in five-episode volumes. Individual episodes retail at $AU3.49 each, while Season Passes can be purchased for $17.45.

Three LeapFrog Video Apps containing two episodes each are available in the LeapFrog App Center for LeapPad and Leapster Explorer. Volume 1 contains Dragonshy and Swarm of the Century; Volume 2 contains Friendship is Magic, part 1 and Friendship is Magic, part 2; Volume 3 contains Stare Master and The Show Stoppers.

As of April 1, 2012, episodes have been made available on online video streaming service Netflix. Initially, it only had the entire first season episodes until after April 21, when the service added the entire second season episodes after the second season finale aired on The Hub. The episodes are momentarily only available for Netflix users in the United States.