Merchandise

Other than toys, Hasbro produces and licenses an assortment of Friendship is Magic branded products.

Albums
Two German audio drama albums in CD and MP3 formats have been released by Edel Germany GmbH on April 6, 2012. Volume 1, entitled My Little Pony Freundschaft ist Magie: Ein Auftrag von Prinzessin Celestia, contains Ein Auftrag von Prinzessin Celestia (Teil 1) and Ein Auftrag von Prinzessin Celestia (Teil 2). Volume 2, entitled My Little Pony Freundschaft ist Magie: Apfelschüttelernte, contains Eine Freundin hat's nicht leicht and Apfelschüttelernte.

Jayson Thiessen commented in his September 2011 BroNYcon Q&A session that Hasbro has had plans for a My Little Pony Friendship is Magic soundtrack for quite some time.

Apparel
The fashion chain Hot Topic started selling FiM-branded shirts in mid-2011, with Applejack, Pinkie Pie, and Twilight Sparkle on the front. Online store WeLoveFine.com started selling licensed FiM shirts with fan-made designs in mid-2011, and Zazzle started selling licensed MLP and FiM merchandise in November 2011. 80sTees.com also sells licensed shirts. FashionPlaytes.com started selling licensed shirts on April 3, 2012.

Cards
Collector cards accompany each of the mini-figure toys from all five waves of mystery packs and the Toys "R" Us exclusive Pony Collection Set, for a total of 132 cards divided into five sets of 24 and one set of 12. There are four different language versions of the collector card sets (though no one version encompasses all of the sets): 12-language European versions (of mystery pack waves 1, 2, and 3); 13-language European versions (of mystery pack waves 4 and 5); single-language English versions (of mystery pack wave 1 and the Pony Collection Set); and single-language Italian versions (of mystery pack wave 3).

A set of trading cards will be launched by Enterplay in June 2012.

Digital
Seasons one and two of Friendship is Magic are available for digital download on iTunes in 480p Standard Definition or 720p and (as of iTunes version 10.6) 1080p High Definition. Individual episodes can be purchased for US$1.99 in SD or US$2.99 in both SD and HD, while entire seasons, including Seasons passes, cost US$39.99 in SD or US$49.99 in both SD and HD.

Three LeapFrog Video Apps containing two episodes each are available in the LeapFrog App Center for LeapPad and Leapster Explorer. Volume 1 contains Dragonshy and Swarm of the Century; Volume 2 contains Friendship is Magic, part 1 and Friendship is Magic, part 2; Volume 3 contains The Show Stoppers and Stare Master.

As of April 1, 2012, episodes have been made available on online video streaming service Netflix.

Home video
The episode The Ticket Master has been distributed internationally through various promotions, starting early on during season one's airing. In the US, an English MiniDVD entitled My Little Pony Friendship is Magic: The Ticket Master has been bundled with certain Fashion Style toys (including Pinkie Pie and Rarity ) and all of the fourth wave of Playful Ponies toys (Applejack, Feathermay , Flitterheart , Honeybuzz , Plumsweet , Rainbow Dash , Rarity , Snowcatcher , and Twinkleshine ). This MiniDVD also contains a letterboxed version of a commercial for the show. The MiniDVD plays an instrumental version of the My Little Pony theme song on its menu.

Two English DVDs have been released in the US, My Little Pony Friendship is Magic: Celebration at Canterlot (only available at Target) and My Little Pony Friendship is Magic: Adventures in Ponyville. Celebration at Canterlot contains the episodes The Ticket Master and Suited for Success, as well as a letterboxed version of a commercial for the show. Adventures in Ponyville contains the episodes Swarm of the Century, Sonic Rainboom, The Cutie Mark Chronicles, and the Family Game Night Season 1 episode featuring Leah's and Sabrina's families, as well as three Hub commercials: one for the show, one for The Hub, and one for Family Game Night. Both DVDs play an instrumental version of the My Little Pony theme song on their menus.

A 44-minute DVD bundled with a Pinkie Pie mini-figure toy was formerly listed on the Greek website KAPSIS.

The episode Applebuck Season has been released on an English MiniDVD entitled My Little Pony Friendship is Magic: Applebuck Season, bundled with all of the sixth wave of Playful Ponies toys (Applejack, Cherry Pie , Diamond Rose , Pinkie Pie , Rainbow Dash , and Twilight Sparkle ). This MiniDVD also contains a letterboxed version of a commercial for the show as well as a compilation of the eight character profiles edited together with music from Winter Wrap Up (song). The MiniDVD plays an instrumental version of the My Little Pony theme song on its menu.

An English Region 1 DVD entitled My Little Pony Friendship is Magic: The Friendship Express has been released by Shout! Factory. It was officially released on February 28, 2012; however, certain stores released it earlier. It contains the episodes Friendship is Magic, part 1; Friendship is Magic, part 2; Over a Barrel; Hearth's Warming Eve; The Last Roundup (original version); and Pound Puppies (2010) Season 1 Episode 1 The Yipper Caper, as well as a My Little Pony theme song (extended version) sing-along; six of the eight character profiles (all except Meet Spike the Dragon and Meet Rainbow Dash); a Swarm of the Century coloring page; and three commercials: one for the show on The Hub, one for the G3.5 DVD My Little Pony: Twinkle Wish Adventure, and one for Pound Puppies (2010) on The Hub. Kmart stores have bundled the G3.5 DVD My Little Pony: Twinkle Wish Adventure with this DVD. Some first-run copies of The Friendship Express have a technical glitch during the last few minutes of Friendship is Magic, part 1 in which the audio is out of sync; Shout! Factory has offered replacement discs to customers who purchased copies containing this glitch. Also, on the cover of the DVD, Rainbow Dash's cutie mark is missing, though all the other ponies have their cutie marks.

Two German Region 0 DVDs have been released by Edel Germany GmbH on April 6, 2012. Volume 1, entitled My Little Pony Freundschaft ist Magie: Ein Auftrag von Prinzessin Celestia, contains Ein Auftrag von Prinzessin Celestia (Teil 1), Ein Auftrag von Prinzessin Celestia (Teil 2), and Eine Freundin hat's nicht leicht. Volume 2, entitled My Little Pony Freundschaft ist Magie: Apfelschüttelernte, contains Apfelschüttelernte; Gilde, die Party-Bremse; and Angeber-Trixie.

Two DVDs, one containing A Canterlot Wedding - Part 1 and A Canterlot Wedding - Part 2 and the other containing media information, are included in a promotional media screener box.

The episode Lesson Zero has been released on an English MiniDVD entitled My Little Pony Friendship is Magic: Lesson Zero, bundled with certain Pony Wedding Playful Ponies toys (including Cherry Berry, Lyra Heartstrings , Sunny Rays , and Trixie Lulamoon ).

A five-volume English Region 4 DVD collection of season one is to be released by Madman Entertainment. Volumes will retail at AU$19.99, while the collector's box (containing Volume 1 and an exclusive gift) will retail at AU$29.99. Volume 1, entitled My Little Pony Friendship is Magic: Friendship Changes Everything, is to be released on June 20, 2012, containing Friendship is Magic, part 1, Friendship is Magic, part 2, The Ticket Master, Applebuck Season, and Griffon the Brush Off. Volume 2, entitled My Little Pony Friendship is Magic: That's What Friends Are For, is also to be released on June 20, 2012, containing Boast Busters, Dragonshy, Look Before You Sleep, Bridle Gossip, and Swarm of the Century. Volume 3, entitled My Little Pony Friendship is Magic: Four Seasons of Friendship, is to be released on August 1, 2012.

Shout! Factory has plans for a future single-disc release. On August 7, 2012, they will release a 2-hour Region 1 DVD entitled My Little Pony Friendship is Magic: Royal Pony Wedding, containing the episodes The Best Night Ever, Sweet and Elite, Hearts and Hooves Day, A Canterlot Wedding - Part 1, and A Canterlot Wedding - Part 2, as well as bonus features including a coloring sheet.

Software
An interactive storybook app, My Little Pony: Twilight Sparkle: Teacher for a Day, is available on iTunes for iPhone and iPad. The app was released by Ruckus Media Group on September 23rd 2011. The app uses edited/alternate video clips from The Ticket Master, used in a different context to further the story. An Android version of the app has since been announced, but the developer, Ruckus Media, has not yet set a release date for the app.

Three interactive storybooks are available in the Ruckus Reader app My Little Pony: Ruckus Reader: My Little Pony: Rarity Loves Fashion, My Little Pony: Things That Go Bump in the Night, and My Little Pony: Twilight Sparkle's Special Lesson.

Another My Little Pony title will be released by Gameloft.

My Little Pony Advent Calendar
An MLP Adventskalender (advent calendar) is available for purchase in Amazon Germany. It became available slightly prior to the winter 2011 holiday season.

Coloring Books
The series has a grand amount of coloring books.

Magazine
Friendship is Magic is in the magazine Sparkle World. This magazine is not just for MLP FiM, it includes lots of different girls toys (Polly Pocket, Littlest Pet Shop, Rainbow Magic, Puppy in my Pocket, Strawberry Shortcake, Angelina Ballerina: The Next Steps and Winx Club). At least three stories have been published in this magazine: Rain, Rain Go Away! (four pages), The Magic of Friendship (two pages), and Pinkie Pie's Twitchy Tail! (two pages, based on Feeling Pinkie Keen).

An official Friendship is Magic Magazine is being sold in some European countries. These countries include the United Kingdom and Croatia. In the magazine there is a 8 paged story, posters, general info on the ponies, a cooking recipe, activities, and a free gift with each issue.

Issue one of the UK magazine has an eight page story of Friendship is Magic, part 1 and a two page story of The Ticket Master. Issue two has an eight page story of Friendship is Magic, part 2 and a two page story of Applebuck Season. Issue three's main story is Griffon the Brush Off and its short story is Dragonshy.

The magazine mistakenly names Winona as "Jackaroo".

Miscellaneous
A set of limited-edition poster of 5000 printings was sold at Comic Con 2011. Another poster was also handed out at the convention, this one containing only the main cast and the official logo. A Pinkie Pie Christmas decoration is being sold in various stores for Christmas 2011.

Other branded products include: coloring books, pencil cases, backpacks, reusable shopping bags, stickers, magnets, beddings and a Mylar party balloon.