DJ Pon-3

DJ Pon-3 is the fan-given of a unicorn who performs as a disc jockey in Suited For Success. The name was adopted by Hasbro for two promotional videos for the show on The Hub, and then for a Toys R' Us exclusive toy.

In the series
In Suited For Success, Rarity holds a fashion show for the Grand Galloping Gala dresses she made for her friends. During the opening of the show, a unicorn pony wearing purple tinted sunglasses is seen for a brief moment using her unicorn magic to operate a turntable. Her cutie mark is the mirror image of two bridged eighth notes. While her coat appears white in the scene, a layout artist on the show noted that the character model's coat color is actually a very pale yellow.

Promotional material
DJ's name is mentioned in the Equestria Girls commercial where it is pronounced "dee jay pon-three". The video also references bronies and other online Friendship is Magic phenomena. Her name was later spelled in the "There's a Pony For That" commercial. She also appears in one of the promotional computer wallpapers for the My Little Pony Royal Wedding, at a turntable with Pinkie Pie.



Merchandise
On 11 February 2012, Hasbro's My Little Pony Facebook page announced that a DJ Pon-3 toy would come out in Fall 2012, as part of the Toys 'R' Us exclusive pack. Pon-3 was called a "fan favorite".