Joe

Joe is a unicorn and a baker that appears in the episodes The Best Night Ever and MMMystery on the Friendship Express. In the former he is addressed as Pony Joe by Spike, and in the latter as Donut Joe by Twilight Sparkle, and simply as Joe from then on.

Depiction in the series
Joe first appears in The Best Night Ever as the owner of a donut shop in Canterlot. Twilight Sparkle and Spike state that they were frequent customers of Joe while they resided in Canterlot. His shop also sells coffee; in some areas of the world, "joe" is slang for coffee.

He next appears aboard a train to Canterlot in MMMystery on the Friendship Express with his own dessert to enter into the dessert competition: a mini city made of doughnuts he dubs "Doughnutopia". He gloats about its glory and is confident that it will reign superior over the competitor's entries, including the Cakes' Marzipan Mascarpone Meringue Madness.

Joe is later blamed by Pinkie Pie for sabotaging the Cake's cake with a wild theory involving him doing so as a spy reminiscent to James Bond. Shortly thereafter, he's proven innocent by Twilight, who, with basic reasoning, proves Pinkie Pie's account to be a preposterous accusation.

Shortly later, he eats the éclairs being entered into the contest by rival chef Gustave while his own entry is reduced to ruin by baker Mulia. Fortunately for him and the other bakers, what's left of the desserts is combined together at Pinkie's suggestion, creating a dish that ultimately wins the dessert contest with flying colors.

Joe appears to be a friendly and prideful baker, seeing his confidence in his dessert entry to win him first prize. When he is proven guilty of eating Gustave's éclairs, he reveals it was not out of spite, but rather because of how Pinkie Pie described it in such a beckoning manner. He sincerely compliments Gustave.

Other depictions
Joe, along with a host of characters from the show, appears on the Comic Con 2011 promotional poster. A fan-designed faux-advertisement sold on WeLoveFine depicts a sign saying "Pony Joe's" and "open 24 hrs". My Little Pony Friendship Express Train™ Puzzle Adventure shows Joe in a screenshot from MMMystery on the Friendship Express. The game was released earlier than the episode was.

Quotes
"Don't you think you've had enough?"

- The Best Night Ever

"Picking up the final all-important ingredient for my contest entry, "Donutopia!" And with these super-sprinkles, my donuts are going to dunk all the other lousy desserts, steal first prize, and make my donut shop famous, forever!"

- to Gustave le Grand

Gallery

 * Joe image gallery