Talk:Art of the Dress/@comment-24.238.69.104-20130428032539/@comment-2170890-20130428053959

That's tends to be the case for most catchphrases (even if, like in this case, they aren't even catchphrases at all) they get used and quoted everywhere, when in actual fact the original person (used as a general term) never said the line as much as people would have you believe. And yes, there are case, like this one were the line isn't even a catchphrase (because it was only ever said once), but ends up being treated as one. Fans liked the "20% Cooler" so it kept getting reused.

It's like the line "Danger is my life" in the 80s version of My Little Pony - the line was only said once by the character who said it, mostly because she was only in one episode (shame, she was awesome in my opinion), but the fans keep using it as though it was something she said every episode (which to be fair, she probably would have kept saying it if she'd been in the show longer).