Ponyville Confidential

Ponyville Confidential is an episode of the second season of My Little Pony: Friendship is Magic. It aired as the twenty-third episode of the second season, and the forty-ninth episode overall. The title is a reference to the 1990 Neo-Noir Thriller LA Confidential; the episode's theme is a reference to its Hush Hush Magazine subplot.

Misunderstandings
The episode opens just as school is getting out, with Scootaloo and Sweetie Belle complaining about the compliments Featherweight is receiving for his new-found cutie mark. Apple Bloom states that she has found the answer to all of their problems with the school newspaper, the Foal Free Press, but just as she begins to explain, she is called away by Granny Smith. Scootaloo and Sweetie Belle decide to try out the idea, which turns out to be a complete misunderstanding of Apple Bloom's actual idea. They try using the newspaper to make papier-mâché, bird's nests, and even sailing down the river in a newspaper boat, checking for a cutie mark on their flank with each attempt. After these feats, Scootaloo and Sweetie Belle then come to Apple Bloom to tell her how bad of an idea this was. Upon getting a chance to explain, Apple Bloom tells them that she meant for them to write for the Foal Free Press.

The Foal Free Press
The Cutie Mark Crusaders then stay in the schoolhouse for the meeting of the Foal Free Press after class. Scootaloo and Apple Bloom find trying to get their cutie marks in journalism to be "Such a good idea", as Scootaloo says. Cheerilee goes on to start the meeting, explaining that the previous editor-in-chief graduated, as well as explaining that the editor-in-chief is the one in charge of the whole paper. She also states that they have a new editor this year to replace the previous, the replacement being Diamond Tiara. The rest of the class is just as surprised as the Cutie Mark Crusaders, and Diamond Tiara jumps right into the meeting. She explains that nobody takes the school paper seriously, and how she plans to "deliver [them] to new-found glory", with only a single agreement from the rest of the crew, and immediately begins handing out orders, specifically to the staff photographer, Featherweight. Diamond Tiara states that there will be no more "Namby-pamby stories like last year's editor", referring to Namby Pamby, last year's editor-in-chief. She continues to demand that the rest of the crew goes out and starts reporting. Scootaloo suggests that they leave the school newspaper, only to be convinced by Apple Bloom and Sweetie Belle that it's a good idea to stay, to earn their cutie marks.

Looking for Stories
Sweetie Belle's first story is an interview of her older sister, Rarity, where she is dressed up in a flurry of hats while she is attempting to interview Rarity. Scootaloos's is about a new nest of baby birds, where she falls out of a tree and is seen attempting to fly to the birds' delight, only managing to half-hover over the mud puddle with her face in the puddle. Apple Bloom's first story is about the history of Ponyville, as told by Granny Smith.

Diamond Tiara's Approval
The Cutie Mark Crusaders continue back to the Foal Free Press room, bringing their stories with them to show to Diamond Tiara. Each of their stories is shot down one-by-one by Diamond Tiara, as she corners them and threatens them for better, "juicier", stories. The Cutie Mark Crusaders are then thrown out of the back door of the news room, where Sweetie Belle happens to stumble across a scene with Snips and Snails fighting to get gum out of their coats, only managing to get themselves stuck together. She hurriedly calls Featherweight over to snap pictures of the scene, and tells him that she will meet him during lunch. Unable to contain her excitement, Sweetie Belle tells Apple Bloom and Scootaloo about their next big story.

The Word is out!
The newest edition of the paper is show, with the headliner "Snips and Snails and Bubblegum Veils". There is then a profuse amount of laughing and giggling, as you hear comments made by fillies reading the paper, all exclaiming how good the newest edition of the paper is compared to previous editions. Snips and Snails are proud of their achievement of ending up in the newspaper, also showing that they got the gum out of their coats. Diamond Tiara is more than overjoyed at how popular the Cutie Mark Crusaders' column is. She wants more gossip from the Cutie Mark Crusaders, who signed the column with the pseudonym "Gabby Gums" representing all three of them. Diamond Tiara continues to praise them for their work on the column.

Writers Block
The Cutie Mark Crusaders are then shown sitting at a picnic table drinking what appears to be coffee, trying to think about what to write their next column about. Snips and Snails are seen performing a rendition of their previous act, being stuck together once more with gum, attempting to be written about in the paper again.

Snooping
Upon tripping over Sweetie Belle's saddlebag, Rarity picks it up to move it. As she picks it up, the bag falls open, revealing a copy of the Foal Free Press. Just as Rarity is reading the paper, Sweetie Belle walks in to catch her in the act. She is surprised that Rarity actually likes the school paper, and gives in to Rarity's pleading to show it to her friends. Sweetie Belle rushes out as Rarity is asking questions about Gabby Gums, not answering any of them. She runs to meet with Apple Bloom and Scootaloo at the school playground, stating that they should give up trying to "squeeze" stories out of this school, and how they need to expand to writing stories about the residents of Ponyville. Excited, the Cutie Mark Crusaders tell Featherweight to work overtime. Their first story about Ponyville is about the Cakes, as a snapshot is shown of them holding their foals while Diamond Tiara narrates the headline "Pound and Pumpkin Cake, Trip to the Store Ends in Tears". Just then, Truffle Shuffle runs in exclaiming about how the Ponyville Newstand wants to carry the Foal Free Press, with Diamond Tiara responding with excitement, and encouraging the Cutie Mark Crusaders to keep writing the gossip columns. It proceeds with a montage of the process of writing and printing the paper, as well as ponies grabbing the paper as soon as it is put out.

Great Gossip
At the spa, Twilight, Spike, Applejack, Fluttershy, Rarity, and Pinkie are being treated, when Rainbow Dash rushes in with the Foal Free Press. Rarity insists that Rainbow sit down and have a hooficure, but Rainbow resists stubbornly, saying that she never will. Twilight explains that she enjoys reading Gabby Gums too, but says she finds here a little mean. Reading off the headline "Celestia: Just Like Us", Twilight says how Gabby Gums doesn't value anyone's privacy. The others brush it off as "harmless gossip", and laugh at a few of the other headlines. Twilight also explains how she feels sorry for the ponies features in Gabby's columns, and Rainbow shoots it does as it being "awesome" to get your name in the paper. Rarity again insists that Rainbow should join them in getting a hooficure, and Rainbow reluctantly accepts, just as Featherweight steps into the door with a camera. Upon the spa pony's attempt to file Rainbow's hoof, Rainbow flies away in fear, stating "Forget it! I don't like ponies touching my hooves.". Then proceeds to state that she "would love it if Gabby Gums did a story on [her]". Spike responds that Gabby Gums already did a story on himself.

Back to the Basics
Trying to go a different route, the Cutie Mark Crusaders attempt to write a column about an interview with Spike. They are again shot down by Diamond Tiara, and decide to go back to their "usual gossip". Sweetie Belle realizes that they might be hurting other ponies with their gossip, and Apple Bloom and Scootaloo agree, saying they didn't want to say anything because everybody loved it so much. Sweetie Belle opts for giving the public what they want, that being gossip, and the rest of the Cutie Mark Crusaders reluctantly agree.

Not So Harmless Anymore
The next edition of the Foal Free Press features a gossip column about Applejack being asleep on the job, and Big Macintosh hiding something, with a picture of Big Macintosh sitting down with Smarty Pants. There is also a column about Twilight titled "Twilight Sparkle: I Was a Canterlot Snob", detailing how Spike told Gabby Gums Twilight's opinion of Ponyville. Spike states that Gabby Gums made it up, and Rarity still voices her opinion about how Gabby Gums is just a harmless newspaper columnist. The next story is about Fluttershy, who slowly sinks under the table at the headline "Fluttershy has Tail Extensions". Pinkie Pie, being outraged at first, reluctantly admits that the headline "Pinkie Pie is an Out of Control Party Animal" is true. The Cake family rushes in as Twilight reads the headline "The Cakes are Breaking Up!", and Rainbow breaks through the door with a large pile of newspapers, upset about her being in the paper with the headline "Rainbow Dash: Speed Demon of Super Softy?", also saying that she grabbed as many copies as she could, but it was too late. Rarity, still saying that the gossip is harmless and all of the other ponies are over-reacting, finally finds her headline "The Drama Queen Diaries", where Gabby Gums reprinted her diary, and says "I'll destroy her!", referring to Gabby Gums. Twilight then suggests that they should talk to Sweetie Belle to get to the bottom of who Gabby Gums is. Rarity goes on to defend her sister, saying that she would never associate herself with someone as "beastly" as Gabby Gums. Upon Rarity getting home, she opens Sweetie Belle's saddlebag to find her diary. From there, Rarity figures out that Sweetie Belle is indeed Gabby Gums.

The Confrontation
Rarity kicks open her bedroom door and finds Sweeite Belle reading through her notepad on the floor. Sweetie Belle is surprised at Rarity finding out, and asks why, only to be informed that her reprinting of her big sister's diary gave her away. Rarity then reiterates what Twilight was saying from the beginning, about how gossip can be a very hurtful thing, and how it can be an invasion of privacy, just like when Rarity searched through Sweetie Belle's saddlebag. Sweetie Belle explains that they are only doing this because of how badly they want their cutie marks, and Rarity explains that making people feel horrible is no destiny.

Feelings
The Cutie Mark Crusaders then continue to confront Diamond Tiara about quitting, which is again shot down. Diamond Tiara states that she doesn't care about other ponies' feelings. The Cutie Mark Crusaders then try to quit again, to only be shot down, again, by Diamond Tiara with blackmail photos, taken by Featherweight, that she threatens to print if they don't come up with a story.

Finding a Way Out
The Cutie Mark Crusaders attempt to find a way out of the situation, but for the moment ask around for stories. They first try asking Rainbow, only for her to push a cloud over their heads and make it continuously rain. Next, they try Fluttershy, and when arriving at her house, notice a puddle leaking under the door. Angel opens the door, and you can see Fluttershy crying in the background. Not soon after, Angel slams the door in their faces. They then try to talk to Twilight, where Spike points out that Twilight put up a force field, knowing that they would try to show their faces there. Lastly, they try Applejack and Big Mac, who are still mad at them from their feature in the paper. Applejack's only responses are "Eeyup", and "Nope", while Big Mac, uncharacteristically, explains why they should be ashamed of themselves, telling them to "Go away!". As the Cutie Mark Crusaders walk through town, everyone in town turns their head at them, and closes their windows and shutters. They regroup at their club house, where they discuss the situation, and how Diamond Tiara will publish their blackmail pictures the next day.

Too Late
Just when it seems too late, and Diamond Tiara instructs to print the blackmail pictures, the Cutie Mark Crusaders run in with a Gabby Gums column. It's noted that Diamond Tiara does not even read the column before sending it to the presses. As she exits the news room, she catches a pony reading the paper, and pulls it out of her hands to read it. Astonished at the title, Diamond Tiara sets out for revenge, and wants to print their blackmail photos anyways. The column that the Cutie Mark Crusaders submitted instead, was their apology to all of the ponies of Ponyville for the pain and embarrassment that they caused, and also explained who Gabby Gums was, being the Sweetie Bell, Scootaloo, and Apple Bloom. The column also explained their reasoning for writing the previous gossip columns, being the popularity of the column making them ignore the feeling of wrongness that it caused, and asks for Ponyville's forgiveness.

The Resolution
Every pony in Ponyville proceeds to forgive the Cutie Mark Crusaders, and Cheerilee explains how she might've given too much power to a first-time editor. Diamond Tiara is demoted by Cheerilee to work on the printing press, and Lightweight is instated as editor-in-chief of the Foal Free Press.

Quotes

 * Snips: Oh! Get it off me, Snails!
 * Snails: Yeah, you get it off me, Snips?
 * Snips: Aah! Stop it! You are making it worse! Nah! Oh, great.
 * Snails: I'll get it. [grunt]
 * Snips: Aah!
 * Snails: Get it off! Get it off!


 * Rainbow Dash: The new Gabby Gums just came out! "The Great and Powerful Trixie's secrets revealed"!


 * Rarity: Rainbow, why don't you join me in one of these delicious hooficures?
 * Rainbow Dash: It's that good, huh? Well, maybe just one little hoof.
 * [chords]
 * Rainbow Dash: [yelps] Forget it, I don't like ponies touching my hooves.


 * Applejack: “Applejack, asleep on the job!” Can y'all believe this?! And this one: “Big Macintosh – what's he hiding?” Who the hay does this Gabby Gums think she is?
 * Twilight Sparkle: Listen to this one. “Twilight Sparkle: I was a Canterlot snob. A well-placed scaly source close to the prissy pony says Twilight Sparkle thinks Ponyville is nothing but muddy roads and low-class rooves.”


 * Rarity: Everypony, please! She's just a harmless schoolpony engaged in a little harmless gossip. You're really making too big a deal out of this.
 * Twilight Sparkle: But it's all lies! Gabby Gums prints what she wants, she doesn't care whose reputation she destroys! “Fluttershy has tail extensions!” “Pinkie Pie is an out-of-control party animal!”
 * Pinkie Pie: What?! [crying] It's true! I do have a problem!
 * Twilight Sparkle: Oh look! According to this one, the Cakes are breaking up!
 * Mrs. Cake: We are?!
 * [crash]
 * Rainbow Dash: [muffled] Well, my life is officially over. Gabby Gums has made it to Cloudsdale.
 * Twilight Sparkle: “Rainbow Dash: Speed demon or super softie?”?!
 * Rainbow Dash: I grabbed as many copies as I could, but it was too late! [crying] I'm a laughing stock!
 * Twilight Sparkle: See, Rarity? Your so-called 'harmless gossip' can be very hurtful!
 * Rarity: Honestly, you ponies have no sense of humor. So she tweaks a few ponies every now and then, maybe they dese- [gasps] I'll destroy her!


 * Twilight Sparkle: We've got to put a stop to this once and for all! Sweetie Belle's on the newspaper staff. Maybe she knows who Gabby Gums is!
 * Rarity: [gasps] My sister would never associate with anyone as beastly as Gabby Gums! I resent you even suggesting such a thing, Twilight! Why, she's the most innocent, most lovely-
 * Rarity: -most evil pony in Equestria!


 * Apple Bloom: Aw, c'mon, Applejack! You're not mad at us too, are you?
 * Applejack: Yup.
 * Apple Bloom: You're not even gonna talk to us?
 * Applejack: Nope.
 * Big Macintosh: You should be ashamed of yourself, humiliatin' your sister 'n' me like that. We don't wanna talk to any y'all right now so take your gossip column and your embarrassing photographs and just go away!



Gallery

 * Ponyville Confidential image gallery