Talk:Episodes, films, and shorts/@comment-24822931-20140417000040/@comment-24542482-20140420191958

Heartmend is correct that season 3 was a potential end for the series.

MLP:FiM was originally made with one season in mind, as a starter show for the Hub, and to help promote the new G4 line of merchandise.

It was successful enough as a show to hold on for a second, at which point the series was extended to 65 episodes. A common practice with cartoons.

EQG was most likely formed out of discussions for a new line of merchandise to garner additional sales from the Monster High demographic. (My opinion: I suspect there was talk with Lauren of possibly using Galaxy Girls, because Lauren originally hoped to promote additional interest for Galaxy Girls, if MLP was successful. Unfortunately, due to MLP's success in its first season, Hasbro must have decided to attach the MLP name, and canned the idea of Galaxy Girls. Possibly, one of the reasons Lauren quit.)

Now the life of the show is dependent on its ability to garner advertising money during Saturday morning on the Hub, its ability to generate viewers for other Hub shows, namely Littlest Pet Shop, and how much money DHX is willing to accept per episode in future seasons.