Iron Will

Iron Will is a Minotaur who first appeared in Putting Your Hoof Down. He travels Equestria, holding assertiveness seminars. He has a habit of referring to himself in third person and using various catchphrases, such as "When somepony tries to block, show them that you rock!"

Depiction in the series
Iron Will first appears in a flash of fireworks at his seminar. He gives Fluttershy some helpful advice on how not to let anyone treat her as a doormat, with a supposed 100% satisfaction guarantee. If the user wasn't 100% satisfied however, the whole thing would be free.

He soon comes to see Fluttershy because she owes him some bits for the advice program. However, because she was not satisfied at all after her new attitude drove away her friends, she refused to give payment. After trying to cut a deal, he was instead given a flat denial of "No means no" from Fluttershy. Proving to be a Minotaur of his word, he concedes. As he leaves, he comments that he should use that as a new catchphrase for his next seminar.

Quotes
"That's no joke, friends. Iron Will is so confident that you will be one hundred percent satisfied with Iron Will's assertiveness techniques, that if you are not one hundred percent satisfied, you. Pay. Nothing. But I pity the foal who doubts Iron Will's methods."

- Iron Will

"Iron Will's my name, training ponies is my game."

- Iron Will

Gallery

 * Iron Will image gallery