Talk:My Little Pony Equestria Girls/@comment-12166929-20130902051513/@comment-11159205-20130905181136

Just a part of their stratgey in expanding the brand, and there is a reason why the Hasbro has it tied it to FIM. Besides they are going after the Monster High crowd with Equesteria Girls, and if they are able to bring some of the MLPFIM fanbase along with it all so much the better.

And it was also a two front marketing ploy, one to market Equesteria Girls, and the second was to keep pushing Princess Twilight as well.