Mayor Mare

Mayor Mare is a female Earth pony and the mayor of Ponyville who first appears in Friendship is Magic, part 1. She is frequently depicted giving speeches.

Development and name
In G3.5, the mayor of Ponyville was Flitter Flutter.

The name "Mayor Mare" is given in The Elements of Harmony guidebook, on cards, and in the My Little Pony mobile game, and is used in the IDW comics' Friendship is Magic Issue #4, the chapter books Twilight Sparkle and the Crystal Heart Spell and Rainbow Dash and the Daring Do Double Dare, and the bonus feature "Hearth's Warming Eve" A Live Stage Reading on the DVD My Little Pony Friendship is Magic: Season Two Disc 2. On the show, she is simply addressed as "Mayor" in most episodes, as "Miss Mayor" by Applejack in Applebuck Season and by Twilight Sparkle in The Super Speedy Cider Squeezy 6000, and as "Madame Mayor" by Princess Luna in Luna Eclipsed. She is listed in the show's credits as "Mayor" in Magic Duel, Simple Ways, Filli Vanilli, and Inspiration Manifestation. She is called "Ms. Mayor Mare" and "Mayor Mare" in the chapter book Twilight Sparkle and the Crystal Heart Spell.

Depiction in the series
Mayor Mare first appears in the first episode, giving a brief speech introducing Princess Celestia at the Summer Sun Celebration in Ponyville; Nightmare Moon then appears in place of the princess, and when the story continues in the following episode, the Mayor commands Princess Celestia's Pegasus guards to seize Nightmare Moon, but the guards are unsuccessful.

Speech-making
The Mayor gives speeches throughout the series, three at special events and three more in rallies. Her rally speeches are for Applejack in Applebuck Season, Mare Do Well in The Mysterious Mare Do Well, and Applejack again in The Last Roundup; her special events speeches are for the Summer Sun Celebration mentioned above, for Nightmare Night in Luna Eclipsed, and for Winter Wrap Up in Winter Wrap Up. She becomes stressed when things do not go according to schedule later in the episode, and questions whether she should give another speech to alleviate the situation, though Twilight Sparkle steps in to help organize the ponies' activities.

In Luna Eclipsed, the Mayor signals the beginning of the Nightmare Night festivities, donning a clown costume complete with a rainbow wig. In the spirit of the holiday night, she tries to sound scary, something Spike comments on disparagingly several times throughout the episode, claiming that the rainbow wig just ruins it for him. Like all of the other ponies, she is initially terrified at the reappearance of Princess Luna, for the latter had been previously known as "Nightmare Moon" prior to her redemption. However, after Twilight Sparkle helps Luna to let her fun side out and prove to the ponies that she's no longer one to fear, the Mayor and everyone else in Ponyville embrace the Princess.

In The Mysterious Mare Do Well, she announces "Ponyville's new hero" at the parade and is also the one who gives her the title of "Mare Do Well".

In the beginning of The Last Roundup, the Mayor has set up a stage for Applejack announcing her departure for the Equestrian Rodeo Competition in Canterlot, as well as emphasizing Applejack's generosity in giving away her supposed prize money to invest in repairs for Town Hall (which Derpy had accidentally damaged heavily). Before Applejack boards the train, the Mayor repeatedly reminds her to return with the prize money.

Other activities
In Suited For Success, The Best Night Ever, A Friend in Deed, and Pinkie Pride, multiple copies of a pony with the same coat and mane colors as the Mayor are shown from overhead.

In Lesson Zero, the Mayor is one of the ponies who come under the effects of Twilight Sparkle's spell on Smarty Pants, and she snatches the doll from Big McIntosh, causing all the ponies to chase her. When Princess Celestia removes the spell from everyone, she ends up fighting with Derpy and, after being embarrassed by her previous actions, walks away from the scene altogether.

In The Super Speedy Cider Squeezy 6000, the Mayor presides over the competition between Flim and Flam and the Apple family to see who would become the sole supplier of cider in Ponyville.

In Magic Duel, she is seen in a cage in front of the town hall during Trixie and Twilight's second duel.

The Mayor makes a brief appearance at the beginning of Magical Mystery Cure, walking through Ponyville during Morning in Ponyville.

In Simple Ways, she announces Rarity as the Pony of Ceremonies for the Ponyville Days festival.

She is seen attending the Equestria Games in the episode of the same name, seated in the same section as the princesses, where she shares a row with Fancy Pants, Fleur Dis Lee, Cherry Jubilee, and the Duke and Duchess of Maretonia.

In Filli Vanilli, she asks the Ponytones to sing during her ribbon-cutting ceremony, which they accept under Fluttershy's request.

In Inspiration Manifestation, the Mayor asks for Twilight Sparkle's assistance to save two ponies from Town Hall that Rarity encased in crystal.

She makes a cameo in Twilight's Kingdom - Part 2 along with various other ponies witnessing the newly-formed Friendship Rainbow Kingdom castle.

Mane color
Mayor Mare's mane color is gray in most episodes, but it appears partially pink in Ponyville Confidential. In the episode, the main ponies discuss the gossip column in the school newspaper, Foal Free Press. Pinkie Pie points to an article titled "Mayor, not naturally gray" and adds "The Mayor in a mane dyeing scandal", showing the picture in the paper of the Mayor with only the fringe of her mane gray while the rest is pink, indicating that her natural hair color is in fact pink. Later in the episode the Mayor sheepishly picks up another edition of the paper from her doorstep, once again with partially gray and partially pink hair. The dyed color of Mayor Mare's mane is similar to that of Silver Spoon's.

Other depictions
The voice actress of Spike and the Mayor, Cathy Weseluck, recalls that the character is only mentioned as "Mayor" in the show's scripts. The character is listed as "Mayor" in the credits of the episode Magic Duel and in an unused portion of the episode's script revealed by writer M.A. Larson.

The character was first named "Mayor Mare" on the trading cards unveiled in BronyCon 2012, sharing a card with Dr. Hooves: he, as Time Turner, was said to be her official timekeeper. The cards were designed specifically with the Brony demographic of older fans in mind, and the writer-consultant for the set has said the consultants submitted "at least a dozen direct fandom nods".

In the bonus feature "Hearth's Warming Eve" A Live Stage Reading on the DVD My Little Pony Friendship is Magic: Season Two Disc 2, Cathy Weseluck is listed with the voice credits "Spike / Mayor Mare".

HubNetwork.com description
Her Honor Mayor Mare presides over Ponyville's mane events, from parades and competitions to festivities like the Summer Sun Celebration and even Nightmare Night. This earth pony may be a natural politician who loves to make speeches but, as a gossip columnist discovers, her mane isn't naturally gray -- Her Honor has a wild pink streak.

My Little Pony mobile game description
The mayor of Ponyville is known for making speeches at the most special events.

Comics
On page 20 of Friendship is Magic Issue #4, Spike says "Mayor Mare gave me a medal!" in The Return of Queen Chrysalis Part IV. Mayor Mare appears on page 1 of Friendship is Magic Issue #7, near Davenport, Wild Fire, and MandoPony. Mayor Mare also appears on pages 10 and 14 of Friendship is Magic Issue #8. During a flashback in Friendship is Magic Issue #12, after Cheerilee says to her "Can you believe my apptitude [sic] test said I should be a teacher?! Grody!", she says to Cheerilee "Mine said politician! As if!"

Chapter books
The mayor makes a brief appearance in chapter 2 of Twilight Sparkle and the Crystal Heart Spell, "A Foal House". She is called "Mayor Mare" in the story's narration, and is referred to as "Ms. Mayor Mare" by a guard pony named Senior Mint. In chapter 8 of Rainbow Dash and the Daring Do Double Dare, "Well Suited", Mayor Mare is mentioned in the story's narration. In chapter 10 of Rarity and the Curious Case of Charity, "Dyeing to Please", she is again called "Mayor Mare" both in the story's narration and on crates being delivered to her.

The Elements of Harmony guidebook
As the mayor of Ponyville, MAYOR MARE is always prepared to do whatever it takes to help her people.

Appearances
Beginning with Princess Twilight Sparkle - Part 1, she is added to the intro near the end group shot.

Quotes
"Fillies and gentlecolts, as mayor of Ponyville, it is my great pleasure to announce the beginning of the Summer Sun Celebration!"

- Friendship is Magic, part 1

"Stop her! Only she knows where the princess is!"

- Friendship is Magic, part 2

"Everypony calm down. There is no need to panic."

- Applebuck Season

"Thank you, everypony, for being here bright and early. We need every single pony's help to wrap up winter, and bring in spring."

- Winter Wrap Up

"Oh! What in Equestria are all you arguing about? This sort of silliness is why we were late for spring last year, and the year before that, and the year before that."

- Winter Wrap Up

"I can't believe it. Spring is here! On time! And we have you to thank for it. If it weren't for your organizing skills we would still be arguing."

- Winter Wrap Up

"Now, all the little ponies who have been out collecting sweets should follow our friend Zecora to hear the legend of... Nightmare Moon! [laughter]"

- Luna Eclipsed

"Yes. Come on, little ponies. What's Nightmare Night without the annual candy offering? You don't want Nightmare Moon to gobble you up, do you?"

- Luna Eclipsed

"And bring back all that money!"

- The Last Roundup

"Well, I'm not sure... Flim, Flam, would you object to honorary family members helping?"

- The Super Speedy Cider Squeezy 6000

"Amazing, Ponytones! And it would be even more amazing if you could perform at my ribbon-cutting ceremony tomorrow!"

- Filli Vanilli

"Mine said politician! As if!"

- My Little Pony: Friendship is Magic Issue #12 page 13