Home media

Episodes and other material from My Little Pony Friendship is Magic have been released for home media such as DVDs, streaming online video services, and mobile device applications.

Early and promotional variants
The episode The Ticket Master has been distributed internationally, in some countries only promotionally, starting early on during season one's airing. In the US, an English MiniDVD entitled My Little Pony Friendship is Magic: The Ticket Master has been bundled with certain Fashion Style toys (including Pinkie Pie and Rarity ) and with certain Playful Ponies toys: all of the fourth wave (Applejack, Feathermay, Flitterheart, Honeybuzz, Plumsweet, Rainbow Dash, Rarity, Snowcatcher, and Twinkleshine ) and all of the seventh wave (Applejack, Fluttershy, Pinkie Pie, Rainbow Dash, Rarity, and Twilight Sparkle). This MiniDVD also contains a letterboxed version of a commercial for the show. The MiniDVD plays an instrumental version of the My Little Pony theme song on its menu. The Mexican release of the Spanish DVD La Gran Gala, bundled with a Twilight Sparkle mini-figure toy as in most other international retail releases, was listed as containing two episodes. The German Region 2 DVD release is entitled My Little Pony Freundschaft ist Magie: Eine Freundin hat's nicht leicht!

An English DVD entitled My Little Pony Friendship is Magic: Celebration at Canterlot has been released in the US and UK. The US version, part of Target's Canterlot line of merchandise, was officially released on August 1, 2011; however, certain stores released it earlier. The UK version, released in May, has been bundled with the magazines Girl Talk and All About Animals. The US version contains the episodes The Ticket Master and Suited For Success, as well as a letterboxed version of a commercial for the show. The US version of the DVD plays an instrumental version of the My Little Pony theme song on its menu. The UK version lists on its packaging the same two episodes as the US version, but has contained as its second episode Applebuck Season instead of Suited For Success. A release of the episodes The Ticket Master and Applebuck Season was classified by the British Board of Film Classification on January 22, 2013 with a rating of U.

A 44-minute DVD bundled with a Pinkie Pie mini-figure toy is listed in a September 21, 2011 catalogue on the website of the Greek company KAPSIS, and was formerly listed on the website itself.

Discs containing the episode Luna Eclipsed and media information are included in a promotional press kit preview package.

An English DVD entitled My Little Pony Friendship is Magic: Adventures in Ponyville has been released in the US. It contains the episodes Swarm of the Century, Sonic Rainboom, The Cutie Mark Chronicles, and the Family Game Night Season 1 episode featuring Leah's and Sabrina's families, as well as three Hub commercials: one for the show, one for The Hub, and one for Family Game Night. The DVD plays an instrumental version of the My Little Pony theme song on its menu.

The episode Applebuck Season has been released on an English MiniDVD entitled My Little Pony Friendship is Magic: Applebuck Season, bundled with all of the sixth wave of Playful Ponies toys (Applejack, Cherry Pie, Diamond Rose, Pinkie Pie, Rainbow Dash, and Twilight Sparkle ). This MiniDVD also contains a letterboxed version of a commercial for the show as well as a compilation of the first eight character profiles edited together with music from Winter Wrap Up (song). The MiniDVD plays an instrumental version of the My Little Pony theme song on its menu.

Two DVDs, one containing the episodes A Canterlot Wedding - Part 1 and A Canterlot Wedding - Part 2 and the other containing media information, are included in a promotional media screener box.

The episode Lesson Zero has been released on an English MiniDVD entitled My Little Pony Friendship is Magic: Lesson Zero, bundled with all of the eighth wave of Playful Ponies toys (Cherry Berry, Lyra Heartstrings, Rarity, Sunny Rays, Trixie Lulamoon, and Twilight Sparkle). This MiniDVD also contains two commercials: one for the show on The Hub and one for Hasbro's My Little Pony website. The MiniDVD plays an instrumental version of the My Little Pony theme song on its menu.

The episode The Super Speedy Cider Squeezy 6000 has been released on a DVD entitled My Little Pony Friendship is Magic: The Super Speedy Cider Squeezy 6000, bundled with the ninth wave of Playful Ponies toys (Fluttershy, Pinkie Pie, Rainbow Dash, and Twilight Sparkle). This DVD also contains a Hub commercial for the show. The DVD has no menu, instead automatically playing its contents and replaying the episode when it finishes.

Top Draw Animation commenced production of a single 66-minute work for DHX Media listed under the project name "My Little Pony DVD" on August 27, 2012, with a completion date of December 21, 2012.

A DVD containing the episodes Friendship is Magic, part 1 and Friendship is Magic, part 2 has been bundled with a My Little Pony duvet set.

Region 0
Region 0 DVDs and Blu-ray Discs are being released by Edel Germany GmbH. Releases are in German, with Volume 3 and onward also including the original English audio.

Volume 1, entitled My Little Pony Freundschaft ist Magie: Ein Auftrag von Prinzessin Celestia, was released on April 6, 2012, containing Ein Auftrag von Prinzessin Celestia (Teil 1), Ein Auftrag von Prinzessin Celestia (Teil 2), and Eine Freundin hat's nicht leicht. Volume 2, entitled My Little Pony Freundschaft ist Magie: Apfelschüttelernte, was also released on April 6, 2012, containing Apfelschüttelernte, Gilde, die Party-Bremse, and Angeber-Trixie. Volume 3, entitled My Little Pony Freundschaft ist Magie: Die Pyjama-Party, was released on August 10, 2012, containing Dragonshy, Look Before You Sleep, and Bridle Gossip. Volume 4, entitled My Little Pony Freundschaft ist Magie: Etwas ganz Besonderes, was also released on August 10, 2012, containing Swarm of the Century, Winter Wrap Up, and Call of the Cutie. Volume 5, entitled My Little Pony Freundschaft ist Magie: Die Modenschau, was released on November 9, 2012, containing Fall Weather Friends, Suited For Success, and Feeling Pinkie Keen. Volume 6, entitled My Little Pony Freundschaft ist Magie: Rainbows großer Tag, was also released on November 9, 2012, containing Sonic Rainboom, Stare Master, and The Show Stoppers. An unnumbered volume entitled My Little Pony Freundschaft ist Magie: Limited Edition, bundled with one of six varying Playful Ponies toys, was released on December 7, 2012, containing Friendship is Magic, part 1, Friendship is Magic, part 2, The Ticket Master, and The Cutie Mark Chronicles. Volume 7, entitled My Little Pony Freundschaft ist Magie: Büffelherden und Apfelbäume, was released on February 15, 2013, containing A Dog and Pony Show, Green Isn't Your Color, and Over a Barrel. Volume 8, entitled My Little Pony Freundschaft ist Magie: Schönheitsflecken-Geschichten, was also released on February 15, 2013, containing A Bird in the Hoof, The Cutie Mark Chronicles, and Owl's Well That Ends Well. Volume 9, entitled My Little Pony Freundschaft ist Magie: Die große galopping gala, was released on March 29, 2013, containing Party of One and The Best Night Ever.

Four DVDs respectively entitled My Little Pony Freundschaft ist Magie: galloping gala DVD 1, My Little Pony Freundschaft ist Magie: galloping gala DVD 2, My Little Pony Freundschaft ist Magie: galloping gala DVD 3, and My Little Pony Freundschaft ist Magie: galloping gala DVD 4 were released in a season 1 set entitled My Little Pony Freundschaft ist Magie: galloping gala also on March 29, 2013, with DVD 1 containing Friendship is Magic, part 1, Friendship is Magic, part 2, The Ticket Master, Applebuck Season, Griffon the Brush Off, Boast Busters, and Dragonshy, DVD 2 containing Look Before You Sleep, Bridle Gossip, Swarm of the Century, Winter Wrap Up, Call of the Cutie, and Fall Weather Friends, DVD 3 containing Suited For Success, Feeling Pinkie Keen, Sonic Rainboom, Stare Master, The Show Stoppers, A Dog and Pony Show, and Green Isn't Your Color, and DVD 4 containing Over a Barrel, A Bird in the Hoof, The Cutie Mark Chronicles, Owl's Well That Ends Well, Party of One, and The Best Night Ever, as well as Eure Ponys, Love is in bloom, and Titelsong.

Three Blu-ray Discs respectively entitled My Little Pony Freundschaft ist Magie: galloping gala Disc 1, My Little Pony Freundschaft ist Magie: galloping gala Disc 2, and My Little Pony Freundschaft ist Magie: galloping gala Disc 3 were released in another season 1 set entitled My Little Pony Freundschaft ist Magie: galopping gala also on March 29, 2013, with Disc 1 containing Friendship is Magic, part 1, Friendship is Magic, part 2, The Ticket Master, Applebuck Season, Griffon the Brush Off, Boast Busters, Dragonshy, Look Before You Sleep, Bridle Gossip, Disc 2 containing Swarm of the Century, Winter Wrap Up, Call of the Cutie, Fall Weather Friends, Suited For Success, Feeling Pinkie Keen, Sonic Rainboom, Stare Master, The Show Stoppers, and Disc 3 containing A Dog and Pony Show, Green Isn't Your Color, Over a Barrel, A Bird in the Hoof, The Cutie Mark Chronicles, Owl's Well That Ends Well, Party of One, and The Best Night Ever, as well as Eure Ponys, Love is in bloom, and Titelsong.

Volume 10, entitled My Little Pony Freundschaft ist Magie: Freundschaft über alles, was released on May 17, 2013, containing The Return of Harmony Part 1, The Return of Harmony Part 2, and Lesson Zero. Volume 11, entitled My Little Pony Freundschaft ist Magie: Lunas Verwandlung, was also released on May 17, 2013, containing Luna Eclipsed, Sisterhooves Social, and The Cutie Pox. Volume 12, entitled My Little Pony Freundschaft ist Magie: Rainbow Dash, die Retterin, is to be released on August 16, 2013, containing May the Best Pet Win!, The Mysterious Mare Do Well, and Sweet and Elite. Volume 13, entitled My Little Pony Freundschaft ist Magie: Die geschichte von Ponyville, is also to be released on August 16, 2013, containing Secret of My Excess, Family Appreciation Day, and Baby Cakes.

A season 2 Blu-ray Disc release is scheduled for "this Summer - veeeeeeery close to GalaCon"; GalaCon 2013 is scheduled for August 3-4, 2013.

Region 1
An English Region 1 DVD entitled My Little Pony Friendship is Magic: The Friendship Express has been released by Shout! Factory. The DVD was initially announced as My Little Pony Friendship is Magic: Ponyville Chronicle. It was officially released on February 28, 2012; however, certain stores released it earlier. It contains the episodes Friendship is Magic, part 1; Friendship is Magic, part 2; Over a Barrel; Hearth's Warming Eve; The Last Roundup (original version); and Pound Puppies (2010) Season 1 Episode 1 The Yipper Caper, as well as a sing-a-long of the extended version of the My Little Pony theme song; six of the character profiles (the first eight of them minus both Meet Spike the Dragon and Meet Rainbow Dash); a Swarm of the Century coloring page; and three commercials: one for the show on The Hub, one for the G3.5 DVD My Little Pony: Twinkle Wish Adventure, and one for Pound Puppies (2010) on The Hub.

Kmart stores have bundled My Little Pony Friendship is Magic: The Friendship Express with the G3.5 DVD My Little Pony: Twinkle Wish Adventure. Some first-run copies of The Friendship Express have a technical glitch during the last few minutes of Friendship is Magic, part 1 in which the audio is out of sync; Shout! Factory has offered replacement discs to customers who purchased copies containing this glitch. Also, on the cover of the DVD, Rainbow Dash's cutie mark is missing, though all the other ponies have their cutie marks.

An English Region 1 DVD entitled My Little Pony Friendship is Magic: Royal Pony Wedding has been released by Shout! Factory. It was officially released on August 7, 2012; however, certain stores released it earlier. It contains the episodes The Best Night Ever, Sweet and Elite, Hearts and Hooves Day, A Canterlot Wedding - Part 1, and A Canterlot Wedding - Part 2 all with available English closed captions, as well as sing-alongs of The Perfect Stallion and of the extended version of Love Is In Bloom, the activity sheets Crystal Cave Maze and Princess Cadance Perfect Match, and four commercials: one for the DVD The Friendship Express, one for the talking toy Princess Cadance, one for the toy set Pony Princess Wedding Castle, and one for the Pound Puppies (2010) DVD Pound Puppies: Homeward Pound. Copies ordered directly from Shout! Factory's online store come with a paper tiara that was given out at the 2012 San Diego Comic-Con International, including a text-in code to get a My Little Pony Digigraph.

My Little Pony Friendship is Magic: The Friendship Express and My Little Pony Friendship is Magic: Royal Pony Wedding have been bundled with My Little Pony: Twinkle Wish Adventure in a set entitled My Little Pony: 3-DVD Collection, released in Canada.

An English Region 1 DVD entitled My Little Pony Friendship is Magic: Adventures in the Crystal Empire has been released by Shout! Factory. The DVD was initially announced as My Little Pony Friendship is Magic: Adventures in the Crystal Kingdom. It was officially released on December 4, 2012; however, certain stores released it earlier. It contains the episodes Sonic Rainboom, Luna Eclipsed, It's About Time, The Crystal Empire - Part 1, and The Crystal Empire - Part 2 all with available English closed captions, as well as a sing-along of The Ballad of the Crystal Empire, a coloring sheet of Twilight Sparkle with Spike, and two commercials: one for the DVD The Friendship Express and one for the DVD Royal Pony Wedding.

Four English Region 1 DVDs respectively entitled My Little Pony Friendship is Magic: Season One Disc 1, My Little Pony Friendship is Magic: Season One Disc 2, My Little Pony Friendship is Magic: Season One Disc 3, and My Little Pony Friendship is Magic: Season One Disc 4 have been released by Shout! Factory. They were released in an Amazon exclusive set entitled My Little Pony Friendship is Magic: Season One on December 4, 2012. Disc 1 contains the episodes Friendship is Magic, part 1 (with available audio commentary), Friendship is Magic, part 2 (with available audio commentary), The Ticket Master, Applebuck Season, Griffon the Brush Off, Boast Busters, and Dragonshy. Disc 2 contains the episodes Look Before You Sleep, Bridle Gossip, Swarm of the Century, Winter Wrap Up (with available audio commentary), Call of the Cutie, and Fall Weather Friends. Disc 3 contains the episodes Suited For Success (with available audio commentary), Feeling Pinkie Keen, Sonic Rainboom, Stare Master, The Show Stoppers (with available audio commentary), A Dog and Pony Show, and Green Isn't Your Color. Disc 4 contains the episodes Over a Barrel, A Bird in the Hoof, The Cutie Mark Chronicles, Owl's Well That Ends Well, Party of One, and The Best Night Ever (with available audio commentary), as well as sing-a-longs of the extended version of the My Little Pony theme song and of At the Gala, six of the character profiles (the first eight of them minus both Meet Spike the Dragon and Meet Rainbow Dash), and five coloring sheets, respectively of Twilight Sparkle with Spike, of Pinkie Pie, of Applejack with a frog, of Rainbow Dash, and of Rarity. The episodes all have available closed captions, and the audio commentaries include crew members Brian Lenard, Robert Fewkes, Jayson Thiessen, James "Wootie" Wootton, Ridd Sorensen, Daniel Ingram, Tabitha St. Germain, Andrea Libman, Cathy Weseluck, and Nicole Oliver.

An English Region 1 DVD entitled My Little Pony Friendship is Magic: Pinkie Pie Party has been released by Shout! Factory. It was released as a Walmart exclusive on January 29, 2013, and DVD producer Brian Ward wrote on May 22, 2013 "Originally, this was a Wal-mart exclusive. We are still hoping to make it more readily available, however. Stay tuned!" It contains the episodes Feeling Pinkie Keen, Party of One, Baby Cakes, A Friend in Deed, and Too Many Pinkie Pies all with available closed captions, as well as a sing-along of the Smile Song, four activity pages, and a commercial for the DVD Royal Pony Wedding.

An English Region 1 DVD entitled My Little Pony Friendship is Magic: Princess Twilight Sparkle has been released by Shout! Factory. It was released on April 30, 2013. The DVD was initially announced as My Little Pony Friendship is Magic: April and My Little Pony Friendship is Magic: Twilight Sparkle Princess. It contains the episodes Lesson Zero, MMMystery on the Friendship Express, Magic Duel, Games Ponies Play, and Magical Mystery Cure all with available closed captions, as well as a sing-a-long of A True, True Friend, a coloring sheet of Princess Twilight Sparkle, and two commercials: one for the DVD Royal Pony Wedding and one for the Littlest Pet Shop (2012) DVD Littlest Pet Shop: Little Pets, Big Adventures. Some online listings of the DVD quote or formerly quoted the My Little Pony Friendship is Magic Wiki's Twilight Sparkle article, without attribution.

Four Region 1 DVDs respectively entitled My Little Pony Friendship is Magic: Season Two Disc 1, My Little Pony Friendship is Magic: Season Two Disc 2, My Little Pony Friendship is Magic: Season Two Disc 3, and My Little Pony Friendship is Magic: Season Two Disc 4 have been released by Shout! Factory. They were released in an Amazon exclusive set entitled My Little Pony Friendship is Magic: Season Two on May 14, 2013 at a suggested retail price of US$34.99. Disc 1 contains the episodes The Return of Harmony Part 1, The Return of Harmony Part 2, Lesson Zero, Luna Eclipsed, Sisterhooves Social, The Cutie Pox, and May the Best Pet Win!, as well as two commercials: one for the DVD Royal Pony Wedding and one for the Littlest Pet Shop (2012) DVD Littlest Pet Shop: Little Pets, Big Adventures. Disc 2 contains the episodes The Mysterious Mare Do Well, Sweet and Elite, Secret of My Excess, Hearth's Warming Eve, Family Appreciation Day, and Baby Cakes, as well as "Hearth's Warming Eve" A Live Stage Reading. Disc 3 contains the episodes The Last Roundup, The Super Speedy Cider Squeezy 6000, Read It and Weep, Hearts and Hooves Day, A Friend in Deed, Putting Your Hoof Down, and It's About Time. Disc 4 contains the episodes Dragon Quest, Hurricane Fluttershy, Ponyville Confidential, MMMystery on the Friendship Express, A Canterlot Wedding - Part 1, and A Canterlot Wedding - Part 2, as well as sing-alongs of Becoming Popular (The Pony Everypony Should Know), of The Perfect Stallion, of the Smile Song, and of the extended version of Love Is In Bloom, San Diego Comic-Con My Little Pony: Friendship Is Magic Panel, and six coloring sheets, respectively of Twilight Sparkle, of Rarity, of Rainbow Dash, of Pinkie Pie, of Fluttershy with multiple butterflies, and of Applejack. The episodes all have available closed captions.

A Region 1 DVD entitled My Little Pony Friendship is Magic: A Pony For Every Season is to be released by Shout! Factory on November 19, 2013, containing the episodes Look Before You Sleep, Winter Wrap Up, Too Many Pinkie Pies, Wonderbolts Academy, Apple Family Reunion, and Keep Calm and Flutter On with closed captions, as well as a sing-along.

Region 2
Hasbro Studios has signed a multi-territory home entertainment deal with Clear Vision; Clear Vision has acquired DVD distribution rights to seasons one and two of Friendship is Magic for the UK, France, Spain, Italy, the Nordic countries, and the Middle East.

A English/French/ND/Dutch/Spanish/Italian/Arabic Region 2 DVD entitled My Little Pony Friendship is Magic: Welcome to Ponyville is to be released by Clear Vision. It is to be released in July 2013 direct from Clear Vision and on September 2 on Amazon. It is to contain the episodes Friendship is Magic, part 1, Friendship is Magic, part 2, Griffon the Brush Off, Look Before You Sleep, Swarm of the Century, and Owl's Well That Ends Well.

Region 3
Eight-volume-each English Region 3 DVD collections of seasons one and two have been released for Singapore and Malaysia by InnoForm Media, all with available English subtitles.

Season 1 Volume 1, entitled My Little Pony Friendship is Magic: Griffon the Brush-off And 3 Other Magical Adventures, contains Friendship is Magic, part 1, Friendship is Magic, part 2, Griffon the Brush Off, and Swarm of the Century. Season 1 Volume 2, entitled My Little Pony Friendship is Magic: The Cutie Mark Chronicles And 3 Other Magical Adventures, contains Stare Master, The Cutie Mark Chronicles, Owl's Well That Ends Well, and The Best Night Ever. Season 1 Volume 3, entitled My Little Pony Friendship is Magic: Suited for Success And 2 Other Magical Adventures, contains Dragonshy, Suited For Success, and The Show Stoppers. Season 1 Volume 4, entitled My Little Pony Friendship is Magic: Sonic Rainboom And 2 Other Magical Adventures, contains Sonic Rainboom, A Bird in the Hoof, and Party of One. Season 1 Volume 5, entitled My Little Pony Friendship is Magic: Call of the Cutie And 2 Other Magical Adventures, contains Bridle Gossip, Call of the Cutie, and Feeling Pinkie Keen. Season 1 Volume 6, entitled My Little Pony Friendship is Magic: Fall Weather Friends And 2 Other Magical Adventures, contains Look Before You Sleep, Fall Weather Friends, and Green Isn't Your Color. Season 1 Volume 7, entitled My Little Pony Friendship is Magic: Winter Wrap Up And 2 Other Magical Adventures, contains Applebuck Season, Winter Wrap Up, and A Dog and Pony Show. Season 1 Volume 8, entitled My Little Pony Friendship is Magic: The Ticket Master And 2 Other Magical Adventures, contains The Ticket Master, Boast Busters, and Over a Barrel.

Season 2 Volume 1, entitled My Little Pony Friendship is Magic: The Return of Harmony - Part 1 And 3 Other Magical Adventures, contains four episodes, including The Return of Harmony Part 1. Season 2 Volume 2, entitled My Little Pony Friendship is Magic: Luna Eclipsed And 3 Other Magical Adventures, contains four episodes, including Luna Eclipsed. Season 2 Volume 3, entitled My Little Pony Friendship is Magic: Family Appreciation Day And 2 Other Magical Adventures, contains three episodes, including Family Appreciation Day. Season 2 Volume 4, entitled My Little Pony Friendship is Magic: Hearth's Warming Eve And 2 Other Magical Adventures, contains three episodes, including Hearth's Warming Eve. Season 2 Volume 5, entitled My Little Pony Friendship is Magic: Valentine's Day And 2 Other Magical Adventures, contains three episodes, including Hearts and Hooves Day. Season 2 Volume 6, entitled My Little Pony Friendship is Magic: It's About Time And 2 Other Magical Adventures, contains three episodes, including It's About Time. Season 2 Volume 7, entitled My Little Pony Friendship is Magic: Hurricane Fluttershy And 2 Other Magical Adventures, contains three episodes, including Hurricane Fluttershy. Season 2 Volume 8, entitled My Little Pony Friendship is Magic: MMMystery on the Friendship Express And 2 Other Magical Adventures, contains three episodes, including MMMystery on the Friendship Express.

Region 4
Five-volume-each English Region 4 DVD collections of seasons one and two are being released by Madman Entertainment. Volumes retail at A$19.99, while the Season 1 Collector's Box (containing Season 1, Volume 1, a set of six cards featuring the main six ponies, and a varying Playful Ponies toy) retails at A$29.99, the Season 1 Collection (containing Season 1, Volumes 1-5 and a limited edition bumper sticker) was released on June 19, 2013 at a retail price of A$49.95, and the limited edition Season 2 Collector's Box (containing Season 2, Volume 1 and more cards) was released on June 19, 2013 at a retail price of A$24.95.

Season 1, Volume 1, entitled My Little Pony Friendship is Magic: Friendship Changes Everything, was released on June 20, 2012, containing Friendship is Magic, part 1, Friendship is Magic, part 2, The Ticket Master, Applebuck Season, and Griffon the Brush Off. Season 1, Volume 2, entitled My Little Pony Friendship is Magic: That's What Friends Are For, was also released on June 20, 2012, containing Boast Busters, Dragonshy, Look Before You Sleep, Bridle Gossip, and Swarm of the Century. Season 1, Volume 3, entitled My Little Pony Friendship is Magic: Four Seasons of Friendship, was released on August 1, 2012, containing Winter Wrap Up, Call of the Cutie, Fall Weather Friends, Suited For Success, and Feeling Pinkie Keen, as well as a sing-a-long of the extended version of the My Little Pony theme song. Season 1, Volume 4, entitled My Little Pony Friendship is Magic: Fun, Games and Friendship, was released on October 3, 2012, containing Sonic Rainboom, Stare Master, The Show Stoppers, A Dog and Pony Show, and Green Isn't Your Color. Season 1, Volume 5, entitled My Little Pony Friendship is Magic: Best Friends Forever, was released on December 5, 2012, containing Over a Barrel, A Bird in the Hoof, The Cutie Mark Chronicles, Owl's Well That Ends Well, Party of One, and The Best Night Ever.

Season 2, Volume 1, entitled My Little Pony Friendship is Magic: The Return of Harmony, was released on June 19, 2013, containing The Return of Harmony Part 1, The Return of Harmony Part 2, Lesson Zero, Luna Eclipsed, and Sisterhooves Social. Season 2, Volume 2, entitled My Little Pony Friendship is Magic: Parties & Pets, was released on July 3, 2013, containing The Cutie Pox, May the Best Pet Win!, The Mysterious Mare Do Well, Sweet and Elite, and Secret of My Excess. Season 2, Volume 3, entitled My Little Pony Friendship is Magic: Friendship to the Rescue, is to be released on October 2, 2013, containing Hearth's Warming Eve, Family Appreciation Day, Baby Cakes, The Last Roundup, and The Super Speedy Cider Squeezy 6000. Season 2, Volume 4, entitled My Little Pony Friendship is Magic: Helping Out Friends, is to be released on November 6, 2013, containing Read It and Weep, Hearts and Hooves Day, A Friend in Deed, Putting Your Hoof Down, and It's About Time. Season 2, Volume 5 is to be released, containing Dragon Quest, Hurricane Fluttershy, Ponyville Confidential, MMMystery on the Friendship Express, A Canterlot Wedding - Part 1, and A Canterlot Wedding - Part 2.

In March 2013, the product manager stated that "Regarding Blu-ray, we are still investigating the possibility but at this stage there is nothing scheduled. Sorry for the vague response. BR is something we’d like to do but there a few roadblocks we need to deal with. As always, HD is available on iTunes. Commentaries will be difficult but if we ever get that Season 1 BR off the ground, we’ll try to include then."

Online media
Seasons one, two, and three of Friendship is Magic have been made available for digital download on the United States version of the iTunes Store in 480p Standard Definition or 720p and (as of iTunes version 10.6) 1080p High Definition, with available closed captions for season three in all definitions. Seasons one and two are also available on the Canadian iTunes Store. Individual episodes can be purchased for US$1.99 in SD or US$2.99 in both SD and HD, while thirteen-episode volumes cost US$19.99 in SD or US$29.99 in both SD and HD. The episodes are numbered in production order rather than original air date order. The episodes Hearth's Warming Eve, Family Appreciation Day, Baby Cakes, Apple Family Reunion, and Spike at Your Service were temporarily numbered in original air date order, the episodes One Bad Apple and Magic Duel were formerly each listed as season three's third episode, and the episode Just for Sidekicks was formerly listed as season three's tenth episode. The episodes Hearts and Hooves Day, Too Many Pinkie Pies, Wonderbolts Academy, Apple Family Reunion, and Spike at Your Service were released before airing on television. The episode Friendship is Magic, part 1 was formerly available for free, and the first two seasons were each formerly available for US$39.99 in SD or US$49.99 in both SD and HD.

Episodes have been included in Bin Weevils, premiering at the in-game Rigg's Multiplex. Friendship is Magic, part 1 premiered on November 30, 2012, Friendship is Magic, part 2 premiered on December 5, 2012, The Ticket Master premiered on December 7, 2012, Applebuck Season premiered on December 12, 2012, Griffon the Brush Off, Boast Busters, and Dragonshy premiered between December 12 and 24, 2012, Look Before You Sleep and Bridle Gossip premiered on December 24, 2012, Swarm of the Century, Winter Wrap Up, Call of the Cutie, Fall Weather Friends, Suited For Success, Feeling Pinkie Keen, Sonic Rainboom, Stare Master, The Show Stoppers, A Dog and Pony Show, Green Isn't Your Color, Over a Barrel, A Bird in the Hoof, The Cutie Mark Chronicles, Owl's Well That Ends Well, Party of One, and The Best Night Ever premiered as of January 16, 2013, season one was made free on February 20, 2013, The Return of Harmony Part 1 premiered on June 21, 2013, The Return of Harmony Part 2 and Lesson Zero premiered on June 28, 2013, Luna Eclipsed and Sisterhooves Social premiered on July 5, 2013, The Cutie Pox premiered on July 12, 2013, May the Best Pet Win! premiered on July 19, 2013, The Mysterious Mare Do Well premiered on July 26, 2013, Sweet and Elite premiered on August 2, 2013, Secret of My Excess premiered on August 9, 2013, and more episodes of season two are to premiere every Friday.

Episodes in Danish, Norwegian, and Swedish have been made available on Viaplay in Denmark, Finland, Norway, and Sweden. The episodes Friendship is Magic, part 1, Friendship is Magic, part 2, The Ticket Master, and Applebuck Season were made available until the end of February 2013.

As of late April 2013, The Hub's HUBTVNETWORK YouTube channel states "Full-length episodes available for My Little Pony Friendship is Magic on Mondays".

Free
Seasons one, two, and three of Friendship is Magic have been streamed on hubworld.com, with available closed captions starting with season three's sixth episode. The episodes have been numbered in production order rather than original air date order. The episode Wonderbolts Academy was initially streamed without available closed captions before being released on the iTunes Store or airing on television. As of early March 2013, no episodes are available on the website.

Several episodes have also been streamed on hasbro.com. The episodes have been numbered in production order rather than original air date order. The Best Night Ever was the first episode to be streamed on the website. As of the end of 2012, the only episode available on the website is MMMystery on the Friendship Express, with an option for closed captions.

Due to common licensing issues, these episodes were exclusively available to internet-connected PCs with United States IPs.

The episode A Canterlot Wedding - Part 1 is available for streaming on mylittlepony.com.mx, with Spanish subtitles credited to the fansub group Wonderbolts Fansub and the URL of a MediaFire folder containing Spanish-subtitled versions of seasons one and two.

Season one in German has been made available for streaming on nick.de, nick.ch, and formerly nickjr.de.

Paid
Season one of Friendship is Magic is available for digital download on the Australian version of the iTunes Store in Standard Definition or High Definition. This iTunes release is mostly identical to the Region 4 DVD release, as the episodes are grouped together in volumes and were made available at the same time as the corresponding DVD volumes. Individual episodes can be purchased for A$2.99 in SD or A$3.49 in HD, while the five-episode volumes 1 through 4 each cost A$14.95 in SD or A$17.45 in HD   the six-episode volume 5 costs A$17.94 in SD or A$20.94 in HD, and an unnumbered four-episode volume grouping together Call of the Cutie, Stare Master, The Show Stoppers, and The Cutie Mark Chronicles costs A$4.99 in SD or A$6.99 in HD.

Seven LeapFrog Video Apps containing two episodes each are available in the LeapFrog App Center for LeapPad2, LeapPad1, LeapsterGS and Leapster Explorer. My Little Pony Friendship is Magic: Volume 1 contains Dragonshy and Swarm of the Century; My Little Pony Friendship is Magic: Volume 2 contains Friendship is Magic, part 1 and Friendship is Magic, part 2; My Little Pony Friendship is Magic: Volume 3 contains Stare Master and The Show Stoppers; My Little Pony Friendship is Magic: Volume 4 contains Applebuck Season and Boast Busters; My Little Pony Friendship is Magic: The Rainboom contains Winter Wrap Up and Sonic Rainboom; My Little Pony Friendship is Magic: A Lesson in Friendship contains Green Isn't Your Color and Lesson Zero; My Little Pony Friendship is Magic: Adventures of Pinkie Pie contains Feeling Pinkie Keen and Party of One.

Episodes have been made available on online video streaming service Netflix in the United States and Canada. The episodes are numbered in production order rather than original air date order. Season one was made available in the United States as of April 1, 2012, season two was made available in the United States as of May 10, 2012, seasons one and two were made available in Canada as of December 15, 2012, and season three was listed on Xbox LIVE as of January 31, 2013 and made available in the United States as of March 16, 2013.

As of 2013, seasons one, two, and three have been made available on Google Play. The episodes are numbered in production order rather than original air date order. On the 18th of both October and December in 2012, Hasbro's My Little Pony Twitter account stated that episodes could be downloaded on Google Play. On December 20, 2012, it tweeted "Fans, a little clarification to a previous tweet. if you’re looking for past episodes, you can currently find them on iTunes" and "Stay tuned for more ways to watch ‘My Little Pony Friendship is Magic' in the near future! "

As of 2013, seasons one, two, and three have been made available on YouTube, with available captions. The episodes are numbered in production order rather than original air date order.

Season one has been made available for digital download on the German version of the iTunes Store in Standard Definition or High Definition. It was made available in German as of May 13, 2013, and is to be made available in English "within the next weeks". Individual episodes can be purchased for €1.49 in SD or €1.99 in HD, while the eight-episode volume 1 costs €7.99 in SD or €9.99 in HD and the six-episode volumes 2 through 4 each cost €6.99 in SD or €8.99 in HD.

Friendship is Magic has been listed on Xbox Video in Standard Definition or High Definition. It was made available on the Australian version as of July 23, 2013. Individual episodes can be purchased for 190 Microsoft Points in SD or 220 Microsoft Points in HD, while a season pass costs from 4940 Microsoft Points in SD or from 5720 Microsoft Points in HD.