Talk:Twilight Sparkle/@comment-16424758-20130818210625/@comment-6029775-20130818212815

The show is largely a means to sell the merchandise, and as far as I know it's been pretty successful towards that end. The merchandise would probably drop in popularity once the show ended, so they would want to keep it running as long as they can sell the toys and stuff. I think they're more likely to resolve the show once they decide to move on to Generation 5, which would probably get its own show too.