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Merchandise


Other than toys, Hasbro produces and licenses an assortment of Friendship is Magic branded products. The franchise's toys and merchandise grossed over one billion US dollars in retail sales in 2014,[1] compared to 650 million USD in retail sales in 2013.[2]

Apparel

The fashion chain Hot Topic started selling FiM-branded shirts in mid-2011, featuring Applejack, Pinkie Pie, and Twilight Sparkle. Other items included hats with the main six ponies and their cutie marks on them, necklaces, socks, and lingerie including hot pants and a bandeau bra depicting Rainbow Dash smiling and looking with half-open eyes at the viewer. The retail chain Asda sells licensed MLP merchandise on its online store and George branch. Zazzle started selling licensed MLP and FiM merchandise in November 2011. 80sTees.com also sells licensed shirts. FashionPlaytes.com started selling licensed shirts on April 3, 2012. TruffleShuffle sells MLP clothing for fans living in Europe and Australia.

WeLoveFine

Online store For Fans By Fans (formerly WeLoveFine) started selling licensed FiM shirts and accessories in mid-2011.​[​specify​]​ Many of these designs are made by fans and licensed by Hasbro.

Print

Audio albums

Drama

German audio drama albums in CD and MP3 formats are being released by Edel Germany GmbH.[60] Volume 1, entitled My Little Pony Freundschaft ist Magie: Ein Auftrag von Prinzessin Celestia, and Volume 2, My Little Pony Freundschaft ist Magie: Apfelschüttelernte, were released on April 6, 2012. Volumes 3 and 4 were released on August 10, 2012. Volumes 5 and 6 were released on November 9, 2012. Volumes 7 and 8 were released on February 15, 2013. Volume 9 and 10 were released on May 17, 2013. Volumes 11 and 12 were released on August 16, 2013.

Unabridged audiobook versions of storybooks and novels, starting with Welcome to the Crystal Empire, Ponies Love Pets!, and Meet the Princess of Friendship, started being released on July 12, 2016.

Soundtrack albums

At the February 2013 Las Pegasus Unicon panel "The Man Behind the Music: The Career of Daniel Ingram", Daniel Ingram commented on the possibility of a soundtrack.[61]

On December 2, 2013, My Little Pony - Songs of Friendship and Magic (Music from the Original TV Series), containing select songs from seasons one and two, was released on iTunes and Google Play. On April 21, 2014, a followup album entitled My Little Pony - Songs of Ponyville (Music from the Original TV Series), containing songs from seasons three and four, was released on iTunes.

On September 10, 2014 and September 24, 2014, two albums featuring songs from both Equestria Girls films were released.

Home media

Friendship is Magic is available for digital download on iTunes in 480p Standard Definition or 720p and 1080p High Definition, with individual episodes retailing at up to $2.99 and whole seasons at $49.99.

Three LeapFrog Video Apps containing two episodes each are available in the LeapFrog App Center for LeapPad and Leapster Explorer. Volume 1 contains Dragonshy and Swarm of the Century; Volume 2 contains Friendship is Magic, part 1 and Friendship is Magic, part 2; Volume 3 contains The Show Stoppers and Stare Master.

Episodes have been made available on online video streaming service Netflix starting on April 1, 2012.

Shout! Factory has released an English Region 1 DVD entitled My Little Pony Friendship is Magic: The Friendship Express on February 28, 2012.[62] However, certain stores released it earlier. The Friendship Express contains the following: Friendship is Magic, part 1; Friendship is Magic, part 2; Over a Barrel; Hearth's Warming Eve; The Last Roundup (original version); an episode of Pound Puppies (2010); a My Little Pony theme song (extended version) karaoke sing-along; six of the eight character profiles (all except Meet Spike the Dragon and Meet Rainbow Dash); a Swarm of the Century coloring page; and three commercials: one for the show on The Hub, one for the G3.5 DVD My Little Pony: Twinkle Wish Adventure, and one for Pound Puppies on The Hub.[63]

An English MiniDVD entitled My Little Pony Friendship is Magic: Lesson Zero, containing the eponymous episode, was bundled with select Pony Wedding Playful Ponies toys such as: Cherry Berry, Lyra Heartstrings, Sunny Rays, and Trixie Lulamoon.

Region 4 DVD releases of season one began on June 20, 2012 and were released by Madman Entertainment, beginning with volumes 1 and 2, subtitled Friendship Changes Everything and That's What Friends Are For respectively, and a collector's box containing Volume 1 and an exclusive gift.[64] Volumes retail at AU$19.99, while the collector's box retails at AU$29.99.

On August 7, 2012, Shout Factory released a second DVD of five episodes entitled Royal Pony Wedding, featuring the episodes A Canterlot Wedding - Part 1, A Canterlot Wedding - Part 2, Sweet and Elite. Hearts and Hooves Day, and The Best Night Ever.

Software

The Friendship is Magic franchise extends to several Flash, iOS, and Android video games and software, including interactive books like Twilight Sparkle: Teacher for a Day, and video games like the My Little Pony game for iOS and Android.

Board games

There are multiple board games. Monopoly, to be released by USAopoly in July 2013, features Rarity, Fluttershy, Rainbow Dash, Twilight Sparkle, Pinkie Pie, and Applejack; each of the six ponies is included as a token.[65] Regnbågsspelet/Regnbuespillet/Sateenkaaripeli, released by Kärnan in 2012, features Twilight Sparkle, Pinkie Pie, Rarity, and Lyra Heartstrings; each of the four ponies is included as a mini-figure toy.[66] Trouble, by MB Games, features Rainbow Dash, Pinkie Pie, Rarity, and Twilight Sparkle; some playing pieces (pegs) are shown flying out on the front of the packaging, which states that "Pieces do not fly out during play."[67]

Tabletop RPG

An officially-licensed My Little Pony tabletop role-playing game called "Tails of Equestria" was released sometime in 2016 by British board game company River Horse.[68]

Miscellaneous

Other branded products include: coloring books, pencil cases, notebooks, backpacks, reusable shopping bags, stickers, magnets, beddings, Mylar party balloons, pony-themed tissues,[69] and many more. Novelty toy manufacturer Imperial Toy has licensed the character Pinkie Pie for a series of bubble-blowing toys. Seven have been available, two of which have a Pinkie Pie plastic figurine. Hasbro-licensed translucent Special Edition Crystal Pony keychains of Pinkie Pie, Rainbow Dash, Applejack, and Rarity made by Basic Fun were presented at the February 2011 Toy Fair;[70] Pinkie Pie and Rainbow Dash were released later in the same year, but Applejack and Rarity have not been released. A Pinkie Pie Christmas ornament was sold in various stores for Christmas 2011. Three different Double Twist Pegasus Pony necklaces have been available from Onch Movement, licensed by Hasbro. GetGlue has stickers for season 3, one per episode except for the two parts of The Crystal Empire, which are combined. Mimoco has released MIMOBOT designer USB flash drives, licensed by Hasbro: Twilight Sparkle, Rainbow Dash, and exclusive limited edition Rarity, all three in late February 2013.[71] Ultra PRO has announced a partnership with Enterplay to produce MLP-themed collectible card accessories.[72] World Trade Jewelers announced a partnership with Hasbro to produce jewelry replicating select Hasbro themes, including My Little Pony. In addition, Hot Topic carries a wide variety of lapel pins, many of which feature MLP characters.[73] New Zealand accessory outlet Deadly Ponies announced in July 2017 that they would be releasing My Little Pony handbags and accessories, including merchandise featuring the original pony character Shadow.[74]

Funko figures

Hasbro-licensed vinyl figures made by Funko, between the sizes of Playful Ponies and Design-A-Pony toys, are carried by Hot Topic: Rainbow Dash[75] and unnamed Derpy[76] (called Derpy on Funko's website) were released in late 2012, Fluttershy and Dr. Whooves[sic] were released in late February 2013,[77][78] and Lyra Heartstrings and Pinkie Pie[79] were released in July 2013.[80] Future releases include DJ Pon-3Octavia Melody, Spitfire, Sweetie Drops,[81] and possibly Trixie,[82] as well as the rest of the main six and something "larger".[81] Funko POP! figures are also to be released in June (Rainbow Dash, Twilight Sparkle, Pinkie Pie, and Fluttershy) and September (Derpy and DJ Pon-3).[79] Trixie Lulamoon and Princess Twilight Sparkle were the next My Little Pony vinyls to be revealed and are currently Hot Topic exclusives.[83] As of March 2014, prototypes of Applejack and Big McIntosh were revealed and are now available exclusively at Hot Topic.[84] Daring Do Dazzle, Rarity and Discord were released on August 19, 2014 and made available exclusively at Hot Topic.[85]

See also

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