Merchandising is the driving force behind the My Little Pony franchise. The My Little Pony Friendship is Magic retail toys come in several varieties: Playful Ponies, which are the standard size G4 toys; Fashion Style ponies, which are the large G4 toys; and mini-figures, which are the small variety of toys.
The standard and large toys have brushable, colorful, style-it-yourself hair that follows the classic My Little Pony toy lines for which the franchise is known.
- Main article: Playful Ponies
This is the "standard" line of Friendship is Magic toys. Each includes a smaller pony mold with brushable hair, a saddle or wagon, an animal companion, and comb. A Friendship Is Magic Gift Set was released that contains fully-sculpted Applejack, Pinkie Pie, Twilight Sparkle, Princess Celestia, and Spike which are about the size of the Playful Ponies. A glow in the dark Zecora was shown at the 2012 New York Toy Fair, was pre-released at Comic Con 2012, and was widely released in Toys "R" Us stores in August 2012.
The Canterlot line is a Target-exclusive line of toys consisting of various individual and playset releases. These include Shine Bright Fluttershy and Pinkie Pie; a 2-pack of Princess Celestia and Princess Luna; the Canterlot Castle playset with Pinkie Pie, Shine Bright Princess Luna, and Spike; the Celebration at Canterlot Castle playset with Shine Bright Twilight Sparkle and Starbeam Twinkle; and the Royal Ball at Canterlot Castle playset with all of the Mane Six and Spike.
The Pony Wedding line is themed around Princess Cadance and Shining Armor. It includes several new Glimmer Wings ponies, Bridle Friends ponies, and more. Glimmer Wings Daisy Dreams comes with a little purple butterfly friend, and Glimmer Wings Fluttershy comes with a yellow dragonfly friend. The Bridle Friends series includes single releases of Fluttershy, Twilight Sparkle, Rarity, and Pinkie Pie with many accessories. Also among the single releases with wedding-themed accessories are Trixie Lulamoon, Lyra Heartstrings, Cherry Berry, and Sunny Rays.
There is also a Wedding Flower Fillies pack with Sweetie Belle, Apple Bloom, and Scootaloo. The Pony Princess Wedding Castle comes with a castle playset, Shining Armor, Princess Cadance, and several wedding accessories. An electronic talking Princess Cadance toy was also released.
The Crystal Empire line is prominently themed around Princess Cadance. Several of these toys feature tinsel hair, and some also feature angular eye reflections, the same as on the cover of the DVD Adventures in the Crystal Empire. Some sets were released as Target-exclusives, but others have yet to be released. Two princess packs have been released: Princess Celestia & Pinkie Pie, and Princess Luna & Rarity. The line also includes Design-A-Pony sets, Fashion Style toys, Glimmer Wings toys, Crystal Motion toys, and various playsets.
Crystal Princess Celebration
The Crystal Princess Celebration line is themed around Princess Twilight Sparkle. This line features releases of the main cast and Sunset Shimmer with masquerade masks; various playsets including Princess Celebration Bakery and the Crystal Princess Palace; Princess Celebration Cars with Twilight and Rarity; a Design-A-Pony Princess Luna; a talking Princess Twilight; Crystal Motion Fluttershy, Pinkie Pie, and Rarity; and Fashion Style Princess Twilight and Princess Cadance.
A line of ponies with rainbow embellishments and extra streaks of color in their hair. This line includes a Blind Bag wave, a Fashion Style Fluttershy, Styling Strands Rarity, and others. Characters outside the Main Six include Cheerilee, Holly Dash, Daisy Dreams, Princess Cadance, Breezies, Princess Gold Lily, Princess Sterling, and a Walmart-exclusive Nurse Redheart. Also featured in the line is Princess Twilight Sparkle's Friendship Rainbow Kingdom playset and Pinkie Pie's Rainbow Helicopter.
Cutie Mark Magic
A line of ponies characterized by lots of cutie marks on their bodies. This line include individual releases of the Mane Six, Sunset Shimmer, Skywishes, Sweetie Drops, Starlight Glimmer, and Nurse Redheart. This line also introduces Water Cuties: pony figures with hollow bodies or wings filled with liquid. Characters featured here include Pinkie Pie, Rarity, Diamond Mint, Rainbow Dash, Lily Blossom, and Blossomforth. Some ponies are released with Breezie sets under the Friendship Flutters label, including Rarity, Buttonbelle, and Trixie. Other releases include Glamour Glow Rarity, Glowing Hearts Princess Cadance, and the Canterlot Castle Playset. Some Rainbow Power toys were re-released in this line.
A line of ponies themed around various Equestrian locations. This line includes more articulated pony figures and themed playsets than preceding toylines, including individual releases for the Mane Six, Starlight Glimmer, Coco Pommel, Pursey Pink, Meadow Flower, and Coloratura; Fashion Styles releases of Starlight Glimmer, Photo Finish, Sapphire Shores, and Royal Ribbon; and Shimmer Flutters dolls of Twilight Sparkle and Princess Celestia with detachable fabric wings. The Action Friends series features ponies with action poses. The Magical Scenes series features ponies with built-in viewfinders. A Crystal Empire Playset is due for release in Fall 2016 and comes with figures of Princess Cadance and Baby Flurry Heart.
The Shine Bright ponies are slightly larger than the standard toys and their primary gimmick is a light-up section that is activated when their saddle is pressed. Their forelegs are articulated at the shoulders. The original three were apparently once commonly available in 2010, while the other four are part of the Canterlot line. There are two versions of Shine Bright Pinkie Pie, both of which have a light-up necklace: the original 2010 issue which has normal hair and a yellow saddle, and the Canterlot line re-issue with tinsel in her hair and a purple saddle. Currently released characters include Rarity, Rainbow Dash, Pinkie Pie (twice, once in the Canterlot line), Fluttershy (in the Target-exclusive Canterlot line), Twilight Sparkle (bundled with Starbeam Twinkle in the Canterlot line playset Celebration at Canterlot Castle), and Princess Luna (bundled with Twilight Sparkle as a Target-exclusive in the Canterlot line playset Canterlot Castle).
Basic ponies with large butterfly-like wings attached to them. They are similar to Rarity's fake wings in Sonic Rainboom. Released characters include Rarity, Rainbow Dash, Ploomette, Fluttershy (in the Pony Wedding line), Daisy Dreams (in the Pony Wedding line), Diamond Rose (bundled with Pinkie Pie in the Target-exclusive Crystal Empire line), and Sweet Song (bundled with Fluttershy in the Crystal Empire line).
Crystal Ponies articulated similarly to Shine Bright ponies, part of the Crystal Empire and Crystal Princess Celebration lines. Each one comes with an animal friend. Characters include Applejack with a translucent purple puppy; Rainbow Dash with a translucent green turtle; two releases of Twilight Sparkle, one with a translucent green owl and once with a pink bird and accessories; Fluttershy; Pinkie Pie; and Rarity.
Large versions of the characters, each sporting a unique dress and accessories. The dresses are similar to the Gala outfits seen in the episode The Best Night Ever. Some of them came bundled with a MiniDVD containing the episode The Ticket Master as part of a North American limited time offer. Characters released include individual releases of the main six ponies; a Target-exclusive Canterlot line release of Princess Luna and Princess Celestia in a bundle together; individual Pony Wedding line releases of Celestia and Luna; an individual 2012 Special Edition Pony release of unnamed Derpy; a Target-exclusive Crystal Empire line release of Princess Cadance and Shining Armor in a bundle together; an individual Crystal Empire line release of Pinkie Pie; individual Crystal Princess Celebration line releases of Princess Cadance and Princess Twilight Sparkle; a Target-exclusive Pinkie Pie that comes with an RC car; Rainbow Power line releases of Princess Twilight Sparkle, Applejack, Daisy Dreams, Pinkie Pie, Rainbow Dash, and Rarity; individual Cutie Mark Magic line releases of Princess Cadance, Sunset Shimmer, Coco Pommel, Pinkie Pie, Rainbow Dash, and Rarity; an individual 2015 Special Edition release of Pinkie Pie in a chicken costume; and individual Explore Equestria line releases of Starlight Glimmer, Sapphire Shores, Photo Finish, and Royal Ribbon.
A limited-run Target-exclusive series of Fashion Style figures that features the Mane Six and Spike dressed as the Power Ponies and Mane-iac Mayhem. Individual releases include Fili-Second Pinkie Pie, Zapp Rainbow Dash, Radiance Rarity, Mistress Mare-velous Applejack, and Mane-iac Mayhem; group releases include a 3-pack of Masked Matter-Horn Twilight Sparkle, Saddle Rager Fluttershy, and Hum Drum Spike, and a 6-pack of the Mane Six.
Large molded figures similar in size to Fashion Style toys that have colored-in bodies and blank hair with several black lines and doodles on them. They come with decorative pens and stickers which are designed to be placed on the ponies. Rainbow Dash and Fluttershy were released in the Crystal Empire line; Princess Luna, displayed at the 2013 New York Toy Fair, was released in the Crystal Princess Celebration line; a Target-exclusive Scootaloo was released in the Wild Rainbow line; and Fluttershy and Princess Cadance were released in the Rainbow Power line.
In addition to the larger toys, there are mini-figures which are sold individually in blister packs, in individual "mystery packs", or in sets of several ponies.
The mystery pack or blind bag toys are sold in opaque packaging without noting which toy is in the bag, except for a small serial number printed in raised digits at the corner of the packaging. The mystery packs are available in North America, continental Europe and the UK, though some figures, including all of the main cast but Fluttershy, are on sale in separate boxes. There are currently 15 "waves" of mystery packs, each wave consisting of twenty-four different figures and collector cards sold with the same packaging. Male Earth ponies were introduced in the third wave, female Alicorns in the fifth wave, and male unicorns and a female griffon in the eighth wave. In 2011, Waves 1 and 2 were each released in Europe, and Wave 1 also began appearing in Australia. Midway through January 2012, Wave 3 bags started appearing in Asda stores. In late January 2012, Wave 1 of the mystery packs began appearing in New Zealand. In North America, Wave 1 became available at Walmart around January 2012 and began appearing at other stores (Meijer, Toys "R" Us) between then and late March, Waves 3 and 4 were released in mid-2012, Wave 5 became available in August 2012, Wave 6 in November 2012, and Wave 7 became available in January 2013. Wave 8 has been put up online by Tesco and has also become available. Wave 9 became available at Hot Topic in November 2013. Wave 10 became available in April 2014, Wave 11 in September 2014, Wave 12 in January 2015, Wave 13 in July 2015, Wave 14 in August 2015, and Wave 15 in January 2016. Wave 3 figures have also been sold packaged with chocolate Easter eggs in Brazil.
There are at least 14 sets of multiple mini-figure toys, at least 6 of which are Miniature Collection 3-packs and two of which are Deluxe Miniature Collection 5-to-6-packs. Seven characters also have individual releases: Pinkie Pie, Applejack, Rainbow Dash, Rarity and Twilight Sparkle are available in North America in open blister packs which have been found in sparse numbers at various Big Lots stores while Pinkie Pie, Twilight Sparkle and Fluttershy are available in Playhouse Puzzle sets each of which include a large puzzle of the pony's home, and Tealove is available with the book Mini Pony Collector's Guide.
The five-figure Friendship Is Magic Gift Set includes Twilight Sparkle, Spike the Dragon, Applejack, Pinkie Pie, and a pink-colored Princess Celestia.
A four-figure set featuring Pinkie Pie, Rainbow Dash, Twilight Sparkle, and Rarity has been found at Meijer stores in the United States and is a Kmart exclusive in Australia.
The Advent Calendar released in Europe in 2011 includes Twilight Sparkle, Pinkie Pie, and Rainbow Dash.
The Toys "R" Us-exclusive twelve-figure Pony Collection Set was released in August 2011. It includes Pinkie Pie, Applejack, Rainbow Dash, Rarity, Twilight Sparkle, Fluttershy, Coconut Cream, Sweetsong, Skywishes, Gardenia Glow, Beachberry, and Peachy Pie. Unlike other sets, this set includes a collector card with each pony, similarly to the mystery packs.
The first three Miniature Collection sets were released in July 2012. The Apple Family Set features Applejack, Big McIntosh, and Granny Smith. The Pony Wedding Set features Shining Armor, Princess Cadance, and Twilight Sparkle. The Cloudsdale Set features Rainbow Dash, Gilda the Griffon, and a Wonder Bolts[sic] pony.
The seven-figure Pony Rainbow Collection was released by Target as part of the Crystal Empire line. The set features crystal variations of Pinkie Pie, Applejack, Fluttershy, Emerald Ray, Rainbow Dash, Twilight Sparkle, and Rarity.
A second twelve-figure set, the Friendship Celebration Collection, was released by Toys "R" Us as part of the Pony Friends Forever line. The set features Sweetie Swirl, Firecracker Burst, Lily Blossom, Bumblesweet, Lemon Hearts, Pepperdance, Sugar Grape, Lulu Luck, Rainbow Flash, Sweetie Blue, Blossomforth, and Flower Wishes.
The fifth and sixth Miniature Collection sets are the Famous Friends Set featuring Rarity, Hoity Toity, and Photo Finish, and the Class of Cutie Marks Set featuring Applejack, Apple Bloom, and Diamond Dazzle Tiara.
A third twelve-figure set, the Pinkie Pie & Friends Mini Collection, was released by Walmart. The set features Applejack, Dainty Daisy, Kiwi Tart, Periwinkle, Pick-a-Lily, Pinkie Pie, Rainbow Dash, Rainbow Swirl, Rarity, Seascape, Star Dasher, and Waterfire.
The first two Deluxe Miniature Collection sets, at least one of which was displayed in full at the 2013 New York Toy Fair, are Elements of Harmony Friends featuring Fluttershy, Manny Roar, Nightmare Moon, Rarity, and Steven Magnet, and Cake Family Babysitting Fun including Mr. Carrot Cake, Mrs. Dazzle Cake, Pound Cake, Pumpkin Cake, Nurse Redheart, and Pinkie Pie.
The seventh, eighth and ninth Miniature Collection sets were released in August 2013. They are the Groovin' Hooves Set featuring Lyra Heartstrings, Octavia Melody and Lyrica Lilac, the Royal Surprise Set featuring Twilight Sparkle, Princess Celestia and Queen Chrysalis, and the Pony Lesson Set featuring Cheerilee, Silver Spoon, Twist-a-loo and Smarty Pants.
The tenth Miniature Collection set and third Deluxe Miniature Collection set were released in December 2013. The Daring Pony Story Set features Princess Twilight Sparkle, Rainbow Dash, and Daring Do Dazzle. The Rainbow Pony Favorite Set features rainbowfied versions of Princess Twilight Sparkle, Applejack, Rarity, Dr. Hooves, and DJ Pon-3.
The eleventh and twelfth Miniature Collection sets were released in May 2014. They are the Ponyville Newsmaker Set featuring Pinkie Pie, Snipsy Snap, and Snailsquirm, and the Soaring Pegasus Set featuring Fluttershy, Thunderlane, and unnamed Derpy.
The ten-figure Pony Friends Forever Collection was released as part of the Toys "R" Us-exclusive Pony Friends Forever line. The set features Dr. Hooves, Apple Bloom, Octavia Melody, Lyrica Lilac, Princess Celestia, Princess Luna, Pinkie Pie, DJ Pon-3, Mrs. Dazzle Cake, and Mr. Carrot Cake.
Friendship is Magic Collection
The Friendship is Magic Collection is a collection of several mini-figure "Story Packs" that revolve around a particular theme. The Collection's first wave is Apple family-themed and was released in June 2015. It features Granny Smith, Crimson Gala, Apple Fritter, Apple Munchies, Jonagold, Apple Strudel, Peachy Sweet, Flam, Apple Bloom, Sweetie Babs, Applejack, Big McIntosh, Apple Flora, Candy Caramel Tooth, and Flim Skim.
The second wave is Pinkie Pie-themed and was released in November 2015. It features Pinkie Pie, Maud Rock Pie, Mr. Carrot Cake, Mrs. Dazzle Cake, Gummy Snap, Twilight Sparkle, Cranky Doodle Donkey, and Cheese Sandwich.
The third wave is Nightmare Night-themed and scheduled to be released in Fall 2016. It features Rainbow Dash, Mayor Mare, Princess Luna, Derpy, Pinkie Pie, Apple Bloom, Sweetie Belle, Scootaloo, Pip Squeak, Spike, Applejack, a batwinged Pegasus, Twilight Sparkle, and Zecora.
There are eight large talking toys with brushable hair: three of Princess Celestia, one of Princess Cadance, one of Pinkie Pie, one of Nightmare Moon, one of Princess Twilight Sparkle, and one of Queen Chrysalis. The first Princess Celestia is pink, while the second Princess Celestia, part of the Toys "R" Us-exclusive Collector Series line and re-released in the Cutie Mark Magic line, is white. Princess Cadance, part of the Pony Wedding line, comes with a wedding dress, comb, and a crown. The toy says a number of different phrases like "Hello! I'm Princess Cadance!" and "Let's dance!", and it also plays music from Love Is In Bloom, laughs, and sings. Walkin' Talkin' Pinkie Pie was released in January 2013. This toy is articulated and has a wheel on the bottom of each hoof. Nightmare Moon, part of the Toys "R" Us-exclusive Collector Series, was displayed at the 2013 New York Toy Fair and released in Summer 2013. Princess Twilight Sparkle, released as part of the Crystal Princess Celebration line in Fall 2013, has also been displayed at the 2013 New York Toy Fair. Agnieszka Mrozińska-Jaszczuk, the Polish Rainbow Dash' voice actor has mentioned, that she had voiced a crazy talking Rainbow Dash toy. The toy was later revealed to be "Flip and Whirl Rainbow Dash", a rainbowfied Rainbow Dash that can flip, has several sound chip sayings, and is packaged with a comb and stickers. A gothic-themed Queen Chrysalis was released as part of the Toys "R" Us-exclusive Ponymania line in June 2014. A third Princess Celestia was also released as part of the Ponymania line in July 2015.
Fast food restaurant toys
In January 2011, McDonald's started carrying special Hasbro's My Little Pony dolls as their girls' line of Happy Meal toys. The ponies available are the main cast, Cheerilee, and pink Princess Celestia. The dolls have sculpted manes, brushable tails, and a stand which comes apart as two combs. Outside the US and Canada, McDonald's did not always carry the full line if they held the promotion.
In March 2012, U.S. McDonald's brought My Little Pony back in their girls' Happy Meal line-up. The ponies available are the main cast, Cheerilee, and Lily Blossom. They once again have sculpted manes and brushable tails and each include a comb. This set was also released for pan-regional McDonald's outlets in the Middle East between August and September 2012, sans Applejack and Cheerilee.
McDonald's had Rainbow Power toys of Princess Twilight Sparkle, Pinkie Pie, Fluttershy, Princess Celestia, Princess Luna, Rarity, DJ Pon-3, and Rainbow Dash that included stickers to customize the toys in their Happy Meals. It was available for a limited time from March 28, 2014 to April 24, 2014.
From April 17 to May 15, 2015, McDonald's had Equestria Girls and Cutie Mark Magic toys, featuring the pony and human toys of Twilight Sparkle, Fluttershy, Pinkie Pie, and Applejack. Each toy has a brushable tail and comb.
From February 16 to March 14, 2016, McDonald's offered a choice of eight ponies with brushable tails as part of their Happy Meals: Pinkie Pie, Fluttershy, Rainbow Dash, Buttonbelle, Princess Twilight Sparkle, Miss Pommel, Rarity, and Starlight Glimmer. The toys were packaged with combs, stickers for decorating the ponies (shoes, jewelry), cardboard hats, and cardboard pets (such as Spike). In sunlight, the ponies' tails change color.
From October 9 to November 7, 2017, McDonald's offered four sets of toy figures and masks as promotional tie-ins for My Little Pony The Movie: Princess Twilight Sparkle, Pinkie Pie, Rarity, and Rainbow Dash.
From October 17 to November 13 of 2012, Quick distributed four My Little Pony toys: Rarity, Rainbow Dash, Twilight Sparkle, and white Princess Celestia. Similarly to the first, third, and fifth sets of McDonald's toys, they have sculpted manes and brushable tails and each include one or more accessories.
Starting on March 4, 2013, Burger King distributed a set of three fully-sculpted My Little Pony toys in Germany and Spain for their respective King Box and Diverking promotions. The three ponies are Fluttershy, Twilight Sparkle, and Pinkie Pie.
Plush versions of baby characters. The currently released characters include So Soft Pinkie Pie "Learns to Walk", So Soft Newborn Sweetie Belle, So Soft Newborn Sunny Daze, So Soft Newborn Spike the Dragon, So Soft Newborn Rainbow Dash, So Soft Newborn Princess Skyla (an Alicorn), So Soft Newborn Apple Sprout, Littlest So Soft Cottonbelle, Littlest So Soft Pinkie Pie, and Littlest So Soft Lullaby Moon. A photo formerly displayed by a Littlest So Soft listing on the website of the Greek company KAPSIS shows another version of Littlest So Soft Lullaby Moon, not referred to by name, depicted as an Earth pony.
Large pillow plush ponies, currently available only in the Target-exclusive Canterlot line of merchandise. The only currently released character is Twilight Sparkle, whose eyes face away from each other, similarly to some toys of Princess Celestia and Princess Luna.
Interactive plushes made by toy manufacturer Kid Designs under the license of Hasbro. Each plush can sing a few songs and can tell four different stories based on episodes from the show, which are also bundled with the plushes as storybooks. The currently released characters are Twilight Sparkle (part of the Target exclusive Canterlot line of merchandise), Pinkie Pie, Princess Cadance and Rainbow Dash. The Twilight Sparkle plush's three songs are the My Little Pony theme song, part of its extended version, and part of Winter Wrap Up; its four stories are Welcome to Ponyville, The Magic of Frienship[sic], The Ticket Master, and Applebuck Season. The Pinkie Pie plush's four stories are Griffon the Brush Off, Dragonshy, Swarm of the Century, and Fall Weather Friends. The Princess Cadance plush's four stories are The Wedding Invitation, Wedding Preparations, Twilight & Cadance, and The Best Wedding Ever! The Rainbow Dash plush's four stories are The Cutie Mark Chronicles, Sonic Rainboom, Read It and Weep, and May the Best Pet Win!
Plushes made by Funrise Toy Corp. The current releases are Pinkie Pie in 5, 10, and 20 inches; Twilight Sparkle in 5 and 10 inches; Rainbow Dash in 5 and 10 inches and Princess Celestia in 18 inches. In Canada, the plushes are available at Toys R' Us; in the U.S., the 10-inch plushes are exclusive to Walmart; and the 20-inch plush is available through Argos Ltd in England and Ireland, to be released elsewhere in January. Other future releases include Pinkie Pie, Twilight Sparkle, and Rainbow Dash all in 3 inches with keychain clips and Twilight Sparkle and Fluttershy both in 20 inches in January; Fluttershy and Rarity both in 5 and 10 inches in Spring 2013; Applejack, Octavia, and DJ Pon-3.
4th Dimension Entertainment
4th Dimension Entertainment has announced a Hasbro-licensed line of highly-detailed My Little Pony plush toys to be released starting in June 2013. The toys measure 10.5 inches and feature cutie marks on both sides. Twilight Sparkle was the first to be made available, with pre-sales beginning on March 21, 2013, followed by Pinkie Pie, with pre-sales beginning on June 17, 2013, and Fluttershy with pre-sales beginning on December 30, 2014. A second wave followed with Applejack, Rarity, Rainbow Dash, Dr. Hooves, and Princess Twilight Sparkle. Pre-sales for Rarity began on March 7, 2015. Pre-sales for Trixie began on February 11, 2016. Also confirmed for availability are Big McIntosh, Derpy (called "'Best' Pony" in the plush line), Princess Celestia (18 inches), and Princess Luna (15 inches).
Aurora World Inc. has announced a line appealing to all ages which will be available in certain stores in the United States and Canada as well as online. The initial release will include eighteen plush toys: twelve six-inch ponies each with a personalized carrying bag, and six ten-inch ponies.
A line of make-your-own-pony plush dolls were released by American retailer Build-A-Bear Workshop. The Spring 2013 line features Pinkie Pie and Rainbow Dash with Royal Wedding accessories and a sound chip featuring the series theme song. The Summer 2013 line features Twilight Sparkle with Princess Coronation accessories and a miniature Spike. A Fluttershy with Grand Galloping Gala accessories and 6-in-1-sayings sound chips were released in November 2013. Rarity, Sweetie Belle and Scootaloo were released on April 4, 2014. Applejack, Trixie, Zecora, and miniature Apple Bloom were released on July 4, 2014. Princess Celestia was released December 21, 2014 online, and a retail purchase on December 26, 2014. Princess Cadance, Princess Luna, and Shining Armor were released in Spring 2015. Derpy was released sometime in August 2015, branded as Muffins. DJ Pon-3 was released later the same year in September, and came with a music themed cape. Minty was released in December 2016.
The Australian company, Hunter Leisure has produced plush toys based on Twilight Sparkle, Pinkie Pie, Rarity and Fluttershy. They each come in 3 sizes, 38cm, 23cm and 15cm, and are available in Australia and New Zealand.
Designabear is a range of stuffed animals and clothes from Argos' Chad Valley brand in the UK. In Summer 2013, the first two licensed Designabears were released: Poppet and Pinkie Pie. There are also clothes and accessories designed for them, such as the Pinkie Pie party dress, Rarity pajamas and Glitter Tiara. In early January 2014, Twilight Sparkle was introduced.
Ty Beanie Babies
Ty Inc. has released Beanie Babies of the main six ponies, with Twilight Sparkle, Pinkie Pie, and Rainbow Dash released in the first wave, and Rarity, Applejack, Fluttershy, and an Alicorn Twilight in the second wave. In 2015, they released remodeled versions of all six ponies, with tinsel in each pony's hair. Each of the ponies in the first wave were released in 8 inch, 11 inch, 16 inch, and 27 inch sizes, as well as a 4 inch keychain, and the remodeled versions were released in 8 inch and 16 inch sizes, along with a 4 inch keychain.
CJ Products released Pillow Pets of Twilight Sparkle and Rainbow Dash in June 2015.
A line of dolls based on My Little Pony Equestria Girls were released. Standard dolls have few accessories while deluxe dolls have many. Standard dolls include the main cast, Principal Celestia, and Sunset Shimmer. Deluxe dolls include Fluttershy, Rainbow Dash, and Rarity. Deluxe dolls have extra articulation on their elbows and knees while standard have no articulation. A Canterlot High Pep Rally set was also released featuring members of the main cast and Vice Principal Luna.
Through the Mirror
This Walmart-exclusive line features pony versions based on Equestria Girls, including a release of Princess Twilight Sparkle & Spike the Dragon and a release of Sunset Shimmer. Sunset Shimmer comes with a comb, a mane clip, a mirror, a dress, and a necklace. A Twilight Sparkle doll that was released comes with a crown and some hair accessories. Other releases include pony and human variants of Princess/Principal Celestia and Princess/Vice Principal Luna, which come with multiple outfits and instruments.
Equestria Girls Collection
A line of non-articulate Equestria Girls dolls was released, featuring Applejack, Pinkie Pie, Fluttershy, Rarity, Rainbow Dash, and Twilight Sparkle in their outfits from the films. Each doll, with the exception of Rainbow Dash, comes with an accessory.
An extension of Equestria Girls merchandise based on My Little Pony Equestria Girls: Rainbow Rocks have also been released. Each standard doll comes with an instrument and backstage pass. Among those released include Applejack, Rarity, Fluttershy, Pinkie Pie, Rainbow Dash, Twilight Sparkle, and DJ Pon-3. Variants include dolls of Pinkie, Twilight, and Adagio Dazzle that sing, a deluxe Trixie Lulamoon, a 2-pack featuring Sonata Dusk and Aria Blaze, and doll/pony sets for Rarity, Rainbow Dash, Fluttershy, and Octavia Melody. Dolls of Pinkie Pie, Rarity, Sunset Shimmer, Trixie, Applejack, Roseluck, Lyra Heartstrings, Sweetie Drops, Amethyst Star, Cheerilee, and Sapphire Shores that came with an extra outfit were released, along with the Rockin' Hairstyle dolls, which featured Twilight Sparkle, Pinkie Pie, Fluttershy, Rainbow Dash, Applejack, and Rarity dressed to represent different musical eras. A "Time to Shine" Sunset Shimmer doll with lavish detachable wings and DJ Pon-3's Rockin' Convertible were also released.
Another Equestria Girls toy line based on My Little Pony Equestria Girls: Friendship Games was released in 2015. Most of these dolls come in two types: the School Spirit standard dolls, and the Sporty Style deluxe dolls. Each Sporty Style doll comes with sporting equipment, and has articulation in both their arms and legs. Among these dolls include Sunset Shimmer, Applejack, Pinkie Pie, Rarity, Rainbow Dash, Fluttershy, Crystal Prep's Twilight Sparkle, Sour Sweet, Indigo Zap, Sunny Flare, Lemon Zest, Sugarcoat, Flash Sentry, DJ Pon-3, Photo Finish, and Midnight Sparkle.
Equestria Girls Minis
My Little Pony Equestria Girls Minis are a series of articulated figurines that resemble the characters of the Equestria Girls series. It was announced in October 2015, and the first line of figurines─consisting of Twilight Sparkle, Applejack, Fluttershy, Rainbow Dash, Pinkie Pie, and Rarity─were displayed at the 2015 New York Comic Con. Amy Mebberson worked on.[specify] Later releases will include Sunset Shimmer and Adagio Dazzle. A series of tie-in digital shorts coincide with the toys' release.
Legend of Everfree
Another Equestria Girls toy line based on My Little Pony Equestria Girls: Legend of Everfree are to be released in Fall 2016. Most of these dolls come in three types: Boho Assortment, Geometric Assortment, and Crystal Gala Assortment. Among these dolls will include Sunset Shimmer, Applejack, Pinkie Pie, Rarity, Rainbow Dash, Fluttershy, Twilight Sparkle, Lyra Heartstrings, Sweetie Drops, and Gloriosa Daisy.
Pony Friends Forever
This is a line of Toys "R" Us-exclusive collection sets and playsets. Among the collection sets released were the Friendship Celebration Collection and Pony Friends Forever Collection. Group releases and playsets released include Princess Twilight Sparkle & Rainbow Dash, Pony Scooter Friends Daisy Dreams & Rarity, Princess Celestia & Friends Teatime, and the Friendship Express Train Around Town Playset.
This is a line of Toys "R" Us-exclusive toys and collection sets. Among the collection sets released were the Friendship is Magic Favorite Collection featuring Nightmare Moon, the Friendship is Magic Favorite Collection featuring Queen Chrysalis. Other releases include glow in the dark Zecora and Rainbow Dash and electronic talking Princess Celestia and Nightmare Moon.
Pinkie Pie's Boutique
This is a line of Target-exclusives featuring Pinkie Pie. It includes single releases of Pinkie Pie and Wysteria with sparkly bodies; two large Pinkie Pie figures, one with accessories and a comb and one with a toy car, hair clips, sunglasses, a bracelet, and black and white highlights; an exclusive Pinkie Pie in a purse; and an Equestria Girls doll.
A toyline under the name Ponymania was released in 2014-2015. This line includes pony versions of the Mane Six (except Applejack), Princess Celestia, Photo Finish, Maud Rock Pie, Daring Do Dazzle, and Queen Chrysalis, and human versions of Fluttershy, Zecora, Photo Finish, Violet Blurr, and Pixel Pizzaz.
Guardians of Harmony
A toyline under the name Guardians of Harmony is scheduled for release in Fall 2016. This line includes articulated and more action-oriented figures. Among individual releases and packs confirmed include Twilight Sparkle with changeling, Pinkie Pie with party cannon, Rainbow Dash with Tank, Shadowbolt with cockatrice, Shining Armor, fan series Princess Celestia, fan series Nightmare Moon, Queen Chrysalis with Spike, Big Dragon Spike, fan series Spitfire and Soarin, fan series Discord, and fan series Cheese Sandwich with party tank. In a June 24, 2016 tweet by Walgreens licensing manager Steven Anne, prototype toy packaging is shown bearing the My Little Pony The Movie logo and the Guardians of Harmony logo. The series also ties in with My Little Pony Annual 2017—reportedly "not a new series, just pack in comics"—by IDW Publishing.
This is a Target-exclusive line of toys themed around the Wonderbolts. Sets include at least a Fashion Style 2-pack of Fluttershy and Pinkie Pie dressed as Admiral Fairy Flight and General Flash respectively, a Fashion Style 6-pack of ponies in Wonderbolts attire, and a Cloudsdale Mini Collection set featuring ten Wonderbolts mini-figures. Other related merchandise bearing the logo of this toyline includes The Wonderbolts Academy Handbook.
The Elements of Friendship
This is a line of Toys "R" Us-exclusive toys and collection sets to be showcased at the San Diego Comic-Con International 2016. This line includes single releases and packaged sets of glitter-coated pony brushables and Equestria Girls Minis dolls and at least one mini-figure collection set called the Sparkle Friends Collection.
A Playful Ponies version of mini-figure Sweetie Blue, a blue Earth pony mare with pink hair and a cupcake cutie mark (similar to Mrs. Dazzle Cake), has shown up on the Chinese auction site Taobao. Official launch date, if any, is unknown.
There are also Playful Ponies variants with differing cutie marks and eyes: Minty, Trixie Lulamoon with the cutie mark of Fluttershy and the eyes of Rarity, and Lyra Heartstrings with the cutie mark of Sunny Rays and the eyes of Twilight Sparkle. Black and pink tinsel haired Applejack has been spotted, as well as shiny, see-through Playful Ponies. These could be factory experiments or official, unreleased toys, but it is unknown at this time.
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